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Duracell Introduces Mobile Charger

Duracell Mobile Charger offers strong performance and convenience in a compact design

Procter & Gamble Press Release - 10/04/2007

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Duracell Mobile Charger

Duracell Mobile Charger

BETHEL, Ct. - Duracell today announced the introduction of Mobile Charger, which offers gadget-loving consumers a more convenient way to power personal devices anytime, anywhere.

The innovative Duracell Mobile Charger serves as a portable power hub, delivering power to a variety of high-drain devices, ranging from digital cameras and portable gaming systems to iPods, MP3 players and BlackBerrys, through several methods. With more than $20 billion expected to be spent on portable devices in 2007(1), new products such as the Duracell Mobile Charger help answer consumer demand for power on-the-go.

The Duracell Mobile Charger offers strong power performance and convenience in a compact, sleek design. Providing extreme convenience, the Mobile Charger enables users to charge AA or AAA rechargeable Nickel Metal Hydride (NiMH) batteries by plugging the unit directly into the wall or into a car outlet. The Mobile Charger also features a USB port, which allows users to charge a wide range of USB-enabled devices with built-in rechargeable batteries such as iPods, MP3 players and BlackBerrys. For ultimate flexibility, the Duracell Mobile Charger can provide power to USB enabled devices in three ways - 1.) via Pre-Charged NiMH batteries, 2.) by plugging the Mobile Charger into a wall outlet or 3.) by plugging the Mobile Charger into a car adaptor. This unique tri-charging feature makes powering a wider range of devices even easier, equipping consumers to better manage the many portable devices in their lives(2).

For added convenience, the Mobile Charger is packaged with Duracell Pre-Charged Rechargeable batteries which come charged and ready to use straight out of the pack. Pre-Charged batteries can be recharged hundreds of times, delivering hours of music and up to 5,000 digital photos over the life of two batteries.

Duracell Pre-Charged Rechargeable batteries feature a new rechargeable technology, eliminating the need to charge the batteries before using them for the first time. These batteries also retain power for up to one year while not in use, helping raise the bar on convenience and satisfaction as more and more consumers look for advanced battery solutions for power hungry devices. In addition, these new batteries stay charged longer and have to be recharged less often, packing more power for consumers' favorite gadgets.

"Today's on-the-go consumers are looking for new ways to power their portable lifestyle," said Rachel Calomeni, brand manager, North America, Duracell. "Our innovative and easy-to-use Mobile Charger is the ultimate power pack, delivering extraordinary performance and giving users the flexibility to power devices anytime, anywhere."

Available at mass, drug, grocery and specialty stores nationwide beginning in Fall 2007, the Duracell Mobile Charger will have a suggested retail price of $24.99.

The Mobile Charger joins Duracell's complete portfolio of rechargeable power solutions, incorporating the latest features and functionality to satisfy consumers' device needs. The Duracell Power Gauge Charger features a LED indicator that displays the charge status for each battery, enabling consumers to easily tell when each charge will be complete. The Duracell Mini-Charger provides strong power performance in a compact design that plugs directly into the wall. The Duracell 15-minute Charger provides Duracell's fastest charge time for immediate power needs.

About Duracell

Part of the Procter & Gamble Company [NYSE: PG], Duracell is the world's leading manufacturer of high-performance alkaline batteries. Duracell also sells various other types of batteries including lithium and zinc air batteries, as well as rechargeable Nickel-Metal Hydride (NiMH) batteries and chargers. The company also markets general purpose flashlights. Visit for more information about Duracell batteries.

About P&G [NYSE: PG]

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

1. Consumer Electronics Association, July 2007

2. Duracell recommends consumers check with the device manufacturer to confirm compatibility.

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