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Circuit City and RBRC
Expand Recycling Campaign

Rechargeable Battery Recycling Corporation Press Release FlashlightNews.org - 10/16/2007

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Leading electronics retailer helps consumers proactively protect the environment by distributing rechargeable battery and cell phone collection bags


Assorted Rechargeable Batteries

Assorted Rechargeable Batteries

ATLANTA, Ga. - Circuit City Stores, Inc., one of the nation’s leading providers of brand-name consumer electronics, and the Rechargeable Battery Recycling Corporation (RBRC), a nonprofit, public service organization dedicated to recycling used rechargeable batteries and old cell phones, announced today a new consumer initiative aimed at increasing the Company’s participation in RBRC’s recycling program, Call2Recycle™. In addition to the regular Call2Recycle collection boxes currently available in Circuit City stores throughout the U.S., Circuit City recently began distributing individual collection bags to customers in an effort to further educate consumers on the importance of protecting the environment.

Circuit City, one of several retailers that participate in the Call2Recycle program, is the first retailer to expand upon the existing program set up by RBRC, thereby taking its environmental commitment to a new level.

The branded collection bags provide step-by-step instructions for rechargeable battery and cell phone recycling and encourage consumers to drop off these items at all Circuit City locations. As part of the expanded program, the following initiatives are currently being implemented:

  • From May – July 2007 nearly 100,000 collection bags were distributed to customers at 20 Circuit City Superstores in Virginia
  • Circuit City will hand out an additional 250,000 collection bags through its E-Commerce program from September – October 2007; All customers that make online purchases will be sent a collection bag with their order

“Circuit City is excited to be the first retailer to test collection bag programs with customers,” said Larry Fay, Vice President of Distribution, Circuit City. “We have always been committed to the environment and the mission and goals of RBRC but were eager to find new ways of educating our customers on the simple ways they can help protect the environment. We look forward to working with RBRC in the future and hope to implement additional environmental initiatives.”

As part of Circuit City’s regular participation in the Call2Recycle program, consumers can drop off their used rechargeable batteries and old cell phones in RBRC collection boxes located in all Circuit City Superstores nationwide. Circuit City recycles used rechargeable batteries commonly found in laptop computers, cordless power tools, digital cameras, cordless phones, etc.

“We applaud the initiative Circuit City is taking and hope that it sets the stage for other retailers looking to expand upon RBRC's existing program,” said Norm England, President & CEO, RBRC. “The goal, first and foremost, is to educate the public about the importance of rechargeable battery and cell phone recycling, and this additional initiative is an excellent way to get our message into the hands of consumers.”

Circuit City has participated in RBRC’s Call2Recycle program since May of 2006 and will continue to implement the program in any new stores.

About RBRC

The Rechargeable Battery Recycling Corporation (RBRC) is a nonprofit, public service organization dedicated to rechargeable battery and cell phone recycling. There are over 50,000 retail, business, and community collection locations that participate in RBRC’s rechargeable battery recycling program. RBRC is funded by more than 350 manufacturers and marketers of portable rechargeable batteries and products. RBRC’s public education campaign and recycling program is the result of the rechargeable power industry’s commitment to conserve natural resources and prevent cell phones and rechargeable batteries from entering the solid waste stream. Since 1996, RBRC has collected over 36 million pounds of rechargeable batteries in the U.S and Canada. Cell phones collected through the Call2Recycle™ program will be recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. Contributions or gifts to RBRC are not tax deductible. For more information, call 1-877-2-RECYCLE or visit www.call2recycle.org.

About Circuit City Stores, Inc.

Circuit City Stores, Inc. (NYSE:CC) is a leading specialty retailer of consumer electronics and related services. The domestic segment operates through 655 Superstores and 13 other locations in 158 U.S. markets. The international segment operates through approximately 800 retail stores and dealer outlets in Canada. Circuit City also operates Web sites at www.circuitcity.com, www.thesource.ca and www.firedog.com.



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