Wicked Smart Marketing
Named Online Media Buyer for SureFire
|Wicked Smart Marketing Press Release||FlashlightNews.org - 12/04/2007|
Media company creates microsites for SureFire products, targets 'early adopters'
CALABASAS, Ca. - Wicked Smart Marketing, an interactive media agency, today announced that it has been named the online media buyer of record for SureFire, LLC, a manufacturer of compact, high-end illumination tools and tactical equipment.
In developing an overall strategy to help drive sales, Wicked Smart created microsites for SureFire's top selling flashlights. By focusing on a limited number of flashlights and offering richer graphics, the microsites engage the customer and enhance the interactive experience, thus helping to complete the sale.
Wicked Smart's approach includes targeting early adopters of high tech gear. Ads will appear on various "gadget"-oriented sites frequented by this demographic. The current online media buy campaign is timed for the upcoming holiday season and runs throughout 2008.
"We suggested targeting early adopters, because they are a new and promising market for SureFire," said Jonathan Josell, CEO of Wicked Smart. "Early adopters invest greater time online researching new products, and they are willing to spend more money on the latest, must-have, high-tech gear."
Previously, Wicked Smart designed and developed the website for SureFire's EarPro products, which increased user interactivity while positively impacting sales. It was the successful campaign for EarPro which made Wicked Smart the obvious choice for this campaign.
"Wicked Smart's effort has been instrumental in improving our online sales for the EarPro product line," said Gabriel Steinmann, E-Commerce Specialist at SureFire. "The design they created for the EarPro campaign has nearly tripled sales."
An additional advantage Wicked Smart offers SureFire is the company's ability to leverage its relationships with publishers in a multitude of categories to help Surefire achieve the most effective and cost-efficient media buy possible.
About Wicked Smart Marketing
Based in Calabasas, California, Wicked Smart Marketing is a content-based interactive agency working with corporations, advertising firms, public relations agencies and governmental departments. The company buys media and creates content campaigns that may include written articles, surveys, white papers, blogs and microsites. Wicked Smart leverages its relationships with publishers to gain unique media buy placements for its clients.
SureFire, LLC is a Southern California-based manufacturer of high-end illumination tools and tactical equipment, best known for their compact, powerful flashlights and weapon-mounted lights. Engineered for those who go in harms' way and used by more SWAT teams and elite special operations groups than any other brand, SureFire products can be counted on to perform at the highest level in the harshest conditions.