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Pelican Products Promotes Kevin Emmons

Pelican Products, Inc. Press Release FlashlightNews.org - 12/17/2007

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Pelican's 2006 'Sales Person of the Year' winner promoted to Director of Consumer Sales


Kevin Emmons - Pelican Products Director of Consumer Sales

Kevin Emmons - Pelican Products Director of Consumer Sales

TORRANCE, Ca. - Positioning itself for more explosive growth, Pelican™ Products, a global leader in the design and manufacture of advanced lighting systems and virtually indestructible cases for protecting valuable equipment, has promoted Kevin Emmons to Director of Consumer Sales.

Emmons will use his more than 20 years of sporting goods industry sales experience to manage Pelican’s national sales staff and spearhead new business development in the company’s burgeoning Consumer and Dive Divisions.

“Kevin is an amazing Sales Manager and has grown Pelican’s business in the consumer arena by leaps and bounds,” said Mark Rolfes, Pelican Products Vice President of Sales. “With his passion for the Pelican line and retail savvy, I’m confident that this division of our business is in excellent hands. I look forward to seeing the heights to which he’ll take us.”

Previously serving as Pelican’s Consumer Sales Manager, Emmons earned the title of 2006 Pelican Sales Person of the Year after posting phenomenal annual growth in his division. More recently he successfully launched the company’s Nemo™ Series of dive lights at the 2007 DEMA (Dive Equipment Manufacturers Association) Show.

Prior to joining Pelican he served as Director of Sales and Product Manager for Wenger Swiss Army NA where he managed a sales force of more than 50 representatives and product development in the North American (US/Canada) market. Emmons also developed turn-key retail programs for major sporting goods retailers such as Sports Authority, Dick’s Sporting Goods and Big 5 and custom private label programs at key retailers such as LL Bean, Eddie Bauer and Eastern Mountain Sports.

Additionally, he worked as Director of Sales and Marketing for LRI Photon (an LED light manufacturer), where he managed their US/Canada sales staff and several marketing initiatives that included packaging, catalogs and advertising layouts.

Emmons has been featured in Strathmore’s Who’s Who List and holds a Bachelor’s Degree from the University of Delaware.

About Pelican Products, Inc.

Pelican Products, Inc. is a global leader in the design of advanced lighting systems and virtually indestructible cases for protecting valuable equipment, with distribution centers in Barcelona, Spain - Edmonton, Canada - Tokyo, Japan and Adelaide, Australia. The company was acquired in 2005 by venture capital firm Behrman Capital.

The company was acquired in 2005 by venture capital firm Behrman Capital. For more information visit www.pelican.com or www.behrmancap.com.











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