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Duracell Brings Back
Alkaline Battery Tester

Procter & Gamble Press Release FlashlightNews.org - 3/4/2008

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Popular battery tester removes the mystery of available battery power


Duracell CopperTop Batteries

Duracell CopperTop Batteries

BETHEL, Ct. - After a nearly decade-long hiatus, Duracell today announced the return of the popular CopperTop Tester. The in-pack alkaline battery power tester is patented to test CopperTop AA batteries, the most common general purpose batteries. The tester will be available nationwide in March 2008 in CopperTop AA 8-packs.

Tester technology was first introduced by Duracell in 1990 and fast became a favorite with consumers who were looking for ways to ensure power at-the-ready. Adapting to evolving lifestyles and power requirements of high-drain devices like digital cameras and MP3 players, the new CopperTop Tester offers a way for consumers to evaluate battery readiness to manage today's portable power needs.

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"Duracell was the first battery manufacturer to introduce a tester in the 1990s, so it's fitting that we bring it back for consumers who are using more batteries than ever before to power so many new devices and technologies," said Lynn Mepham, global marketing director, Duracell, The Procter & Gamble Company. "Consumers told us that they genuinely missed the CopperTop Tester, and we knew we had an opportunity to re-introduce an even more portable and reusable version."

The CopperTop Tester is designed as a standalone device that can test battery power while on-the-go, providing a convenient way to identify when a battery needs to be replaced. To use the tester, an AA battery is simply inserted into the testing device and the gauge indicates the battery's power level.

Extensive research uncovered that the CopperTop Tester was the top battery feature that consumers wanted to see returned to store shelves. From universal remote controls to children's toys, a wide variety of common household items require alkaline batteries. The new CopperTop Tester gives consumers the ability to once again know exactly how fresh a battery is before using it.

The CopperTop Tester will be available in CopperTop AA 8-packs at drug, grocery, club and specialty stores nationwide.

About Duracell

Part of the Procter & Gamble Company (NYSE: PG), Duracell is the world's leading manufacturer of high-performance alkaline batteries. Duracell also sells various other types of batteries including lithium and zinc air batteries, as well as rechargeable Nickel-Metal Hydride (NiMH) batteries and chargers. The company also markets general purpose flashlights. Visit www.duracell.com for more information about Duracell batteries.

About P&G

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.