NiteRider Expands Its
Cycling Electronics Product Line
|NiteRider Technical Lighting Systems Press Release||FlashlightNews.org - 5/21/2008|
Bicycle lighting systems maker introduces five models of cycling computers
Rebel 8.0 Wireless Cycling Computer from NiteRider
SAN DIEGO, Ca. - NiteRider Technical Lighting Systems, the leading innovator in bicycle lighting systems for serious athletes and commuters, has turned their intense focus to developing five new cycling computers sure to capture the attention of riders, as well as other cycling computer makers.
Since 1989, NiteRider has produced lighting systems relied upon by riders around the globe. Not to sit on their healthy reputation, the company has begun producing cycling computers that are as innovative as their legendary lighting systems.
According to company President, Jack Gresmer, “we wanted to expand what we do beyond lighting, but wanted to “stick to the knitting” using our many years of mechanical design and electronics know how to offer riders an innovative new product.” NiteRider’s reputation for robust and reliable cycling electronics should appeal to riders who demand as much from their equipment as they do from themselves.
The first year offering of computers is nothing short of dazzling with five models ranging from an MSRP of $29.99 to $199.99. Each model incorporates NiteRider’s attention to durability and value. The line of computers is appropriately named Rebel for the company’s approach to developing products designed for riders. All systems utilize large easy to read displays, smart back lighting and a very simple tool-free mount that allows use on either a handlebar or stem. The Rebel 5.0 is an industry first - offering a power meter in a system that retails for less than $150 and the top-of-the-line Rebel 8.0 offers a host of features to make many more expensive computers sick with envy - power meter, heart rate monitor, altimeter and temperature - along with all the standard speed/distance functions needed by discerning riders.
As NiteRider approaches its 20th anniversary, the company looked for the next logical place to apply their expertise in cycling electronics. “We’ve spent nearly two years researching what cycling computers are available, learning their strengths and weaknesses and how we should differentiate our Rebel series”, commented Jack Gresmer. If the computers prove to be as innovative and reliable as their world famous lighting systems, the cycling computer world will never be the same again.
For more information about NiteRider lighting systems please visit www.niterider.com.
Founded in 1989, NiteRider is widely recognized as a leading innovator and trailblazer in the bicycle lighting industry. The Company is known internationally for the stylish design, high performance and quality of its lighting products as well as for its unparalleled, high standards for customer service.
Over the years, NiteRider has sponsored legends in the sport like NORBA legend Tinker Juarez and ultra-distance legend John Stamstad - both being Mountain Bike Hall of Fame inductees.