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PDP, Energizer Join Forces to Power
Video Gaming Controllers

PDP to produce Energizer-branded charging products for gaming

Performance Designed Products Press Release

FlashlightNews.org - 7/08/2008


(Click photo to enlarge)
Energizer 15 Minute Charger

Energizer 15 Minute Charger

LOS ANGELES, Ca. - Performance Designed Products, LLC ("PDP") announced today that it is partnering with Energizer (NYSE: ENR), the world's number one selling rechargeable battery brand, to introduce an elite series of products to power game controllers.

The Energizer® charging docks, charging cables and battery packs will power the Wii, XBOX 360 and PS3 game consoles and controllers. These products make recharging simpler.

"When you buy Energizer branded products, you know that you are getting a safe, dependable, and high-quality product," said John Moore, Vice President of Marketing for PDP. "The results of our independent survey were crystal clear with over 90% of gamers and moms choosing Energizer over the current rechargeable gaming solutions."

"Partnering with PDP makes sense for us, and it makes sense for consumers," said Danielle Kyriakos, Director of Global Marketing for Energizer. "The Energizer power accessories will help gamers have a longer, more enjoyable gaming experience - a key benefit of Energizer products, Keep Going.™"

Game controllers are high-drain devices, so gamers who play frequently find that a rechargeable solution is the right power source for them. Energizer, the global leader in rechargeable Nickel Metal Hydride (NiMH) batteries, has been offering consumers a variety of chargers and reusable batteries to match the needs of consumers. Rechargeable power solutions offer a power source that is convenient and always available.

"This partnership brings a great benefit to our consumers who want the most economical and appropriate power solution," said Moore. "Energizer's rechargeable technology, combined with our products, enables us to deliver cool-looking products that add more style to any gamer's setup."

The Energizer branded products have a suggested retail price ranging from $9.99 to $39.99. PDP's products are part of a growing battery charger market. That market sold more than 5 million units with a combined retail value of over $130 million from May 2007 through April 2008.

Performance Designed Products is an industry leader in designing and manufacturing products for all major video game platforms including the PS2, PS3, PSP, Wii, GameCube, Nintendo DS, XBOX 360, and XBOX. The company has been supplying video game accessories to the U.S. market for more than a decade. PDP sells products under the Pelican and Score brands with sales in the U.S., Canada, Mexico, and throughout Europe. For more information on PDP and its products, visit www.pdp.com.

Energizer Holdings, Inc. is one of the world's largest manufacturers of batteries, battery-powered devices and flashlights. The St. Louis-based company is a global leader in providing portable power geared toward the digital age. For more information on Energizer, visit www.energizer.com.

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