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Coleman Provides Cool to Badwater Participants

Badwater Ultramarathon Names Coleman as Official Cooler of the Race

The Coleman Company, Inc. Press Release

FlashlightNews.org - 7/16/2008


(Click photo to enlarge)
2007 Badwater Ultramarathon

Jarden CEO Martin Franklin crosses the finish line of the 2007 Badwater Ultramarathon

DEATH VALLEY, Ca. - The toughest footrace in the world, the Kiehl's Badwater Ultramarathon, will for a second time include Coleman's toughest cooler. California's Death Valley will play host to 90 participants July 14-16 for the grueling 135 miles uphill and down, nonstop, from North America's lowest point to the end of the road on Mount Whitney, the highest point in the lower 48. Coleman is once again supplying the official cooler for the Badwater competition.

Coleman is providing each of the 90 race participants a Coleman® 82-Quart Ultimate® Xtreme® Wheeled Cooler. The 120-degree-plus heat of summer in the desert proved no match for the cooler last year, keeping cold water and perishable food supplies so vital to runners and teams.

Coleman officials consider Badwater "the Mount Everest of heat," a fitting locale to demonstrate its most insulated, highest performing cooler. The Ultimate Xtreme Cooler performs well in 120-degree-plus temperatures in Death Valley and the company believes consumers will have no doubt it will perform for them at campsites, beaches, tailgate parties, sporting events, and any other gatherings where Coleman® coolers are used.

World's Toughest Footrace

The Badwater Ultramarathon is organized by AdventureCORPS, an event production firm specializing in ultra-endurance and extreme sports events. The start line is at Badwater, Death Valley, which marks the lowest elevation in the Western Hemisphere at 280 feet (85 meters) below sea level. The race finishes at Whitney Portal at 8,360 feet (2,533 meters) above sea level. The Badwater course covers three mountain ranges for a total of 13,000 feet (3,962 meters) of cumulative vertical ascent and 4,700 feet (1,433 meters) of cumulative descent. Whitney Portal is the trailhead to the Mount Whitney summit, the highest point in the contiguous United States. Competitors travel through places or landmarks with names like Mushroom Rock, Furnace Creek, Salt Creek, Devil's Cornfield, Devil's Golf Course, Stovepipe Wells, Keeler and Lone Pine.

The men's course record is held by Valmir Nunez of Brazil with a time of 22:51:29 set in 2007, while the women's course record of 27:56:47 was set in 2002 by Tucson, Ariz., resident Pam Reed. The average finishing time is approximately 48 hours, while the time limit is 60 hours.

Coleman®, Ultimate® and Xtreme® are registered trademarks of The Coleman Company, Inc.

About The Coleman Company, Inc.

As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc., helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company's products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under its Coleman®, Exponent® and Campingaz® brands. Additionally, the company provides flotation devices, towables, rainwear, waders, hunting and fishing gear, and safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Hodgman®, Nevin®, Helium® and Mad Dog Gear® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation and can be found online at www.coleman.com. Consumers can call 800-835-3278 or e-mail consumerservice@coleman.com for general information or for Coleman and Exponent products. For all other brands, call 800-328-3208 or e-mail stearnsrec@stearnsnet.com.

About Jarden Corporation

Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, Dicon®, First Alert®, Forster®, Hoyle®, Java Log®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp®, JT®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, and Volkl®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com.

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