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New Duracell Mini Chargers Offer
Colorful Convenience

Hot pink, electric blue, lime green and jet black break the traditional look of charging devices

Procter & Gamble Press Release - 7/16/2008

(Click photo to enlarge)
Duracell Mini Charger

Duracell Mini Charger

BETHEL, Ct. - Duracell today announced the introduction of four new colorful additions to its portable power portfolio. Hot pink, electric blue, lime green and jet black break the traditional look of charging devices to provide the latest shades of the Duracell Mini Charger.

Designed to meet the needs of gadget-lovers seeking value with their power, the new Mini Charger is ready for action because it's packed along with Pre-Charged Rechargeable batteries, nickel metal hydride (NiMH) cells that come fully charged.

The new Mini Charger lineup marks the first time Duracell has offered products in a variety of colors, specially designed to complement the hottest devices on the market requiring power at-the ready.

"The new Mini Charger marries personalization with portable power," said Rick June, Duracell's vice president of marketing. "Consumers tell us they want choices that will let them make a statement with their gear, so we are pleased to offer personalized color options to match the portable devices they carry."

MP3 players, digital cameras and gaming device purchase and usage is at an all time high, and is predicted to grow exponentially in the years to come.(1) At about the size of a computer mouse, the Mini Charger is the perfect affordable solution for these portable, high-drain devices because it is small enough to take everywhere and the Pre-Charged batteries retain power for up to 365 days, providing instant power. This power solution provides great value for consumers who can recharge these batteries hundreds of times to deliver hours of music and thousands of digital photos.

According to the Consumer Electronics Association, when it comes to gear consumers want to become even more mobile.(2) With the ability to plug-in from virtually anywhere, the new Duracell Mini Charger was designed specifically to help provide a dependable power solution for people on the go.

The new Mini Charger, which made its debut in black with standard NiMH cells, offers big performance in a small, sleek design that plugs directly into the wall. Duracell Pre-Charged batteries are convenient and easy to use because they remain charged longer and do not require as frequent recharging.

The new Mini Charger is capable of charging up to two Pre-Charged AA or AAA NiMH batteries from any location worldwide. The Mini Charger also includes superior safety technology that prevents over-charging and over-heating to ensure maximum safety.

Available at mass, drug, grocery and specialty stores nationwide beginning in July 2008, Duracell Mini Chargers will have a suggested retail price of $12.99.

About Duracell

Part of the Procter & Gamble Company (NYSE: PG), Duracell is the world's leading manufacturer of high-performance alkaline batteries. Duracell also sells various other types of batteries including lithium and zinc air batteries, as well as rechargeable Nickel-Metal Hydride (NiMH) batteries and chargers. The company also markets general purpose flashlights. Visit for more information about Duracell batteries.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

(1) Consumer Electronics Association, Digital America 2007 Study, April 2007

(2) Consumer Electronics Association, 9th Annual Household and Teen CE Ownership and Market Potential Study, April 2007

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