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Coleman Brand to Expand to
Spas and Hot Tubs

With New License, Living Water Products Adds Coleman Premium Hot Tubs to its Power Brands Program

The Coleman Company, Inc. Press Release

FlashlightNews.org - 10/6/2008
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Coleman® LED Rechargeable Spotlight

Coleman® LED Rechargeable Spotlight
(Courtesy: The Coleman Company, Inc.)

WICHITA, Ks. - The Coleman Company, Inc. has agreed on terms of a license, effective Oct. 14, 2008, for Living Water Products to manufacture, market and sell Coleman® premium spas and hot tubs. The new Coleman line, along with 2009 dealer support material, is anticipated to be available to dealers on Nov. 15, 2008.

"Coleman is very excited about connecting the Coleman brand to the innovation and service elements Living Water Products brings to the hot tub industry," said Chris Nemeth, Coleman's Vice President of Global Marketing. "Living Water Products proposed a new solution to spa design and maintenance. Their product, from the pumps to the jets, is manufactured in accordance with ISO 9001 standards and undergoes a 100-point quality inspection.

"Unlike other products in the market, the new line is designed to be easy to maintain by consumers and is supported by 24-hour-a-day, 7-day-a-week customer service," Nemeth said. "Living Water Products understands Coleman consumers' requirements for quality and convenience as they enjoy the outdoors, and the company is designing a product to enhance the experience."

Living Water Products has assembled a team of industry-leading sales and marketing professionals to build a world-class dealer program, Power Branding for Profit. Adding Coleman's brand to Living Water Products' lines gives its dealers the industry's only Power Brands collection backed by consumer-friendly service and advanced features.

o The premium Coleman hot tub line by Living Water Products will be made with these consumer-friendly features: Extra-thick, airtight "Forever Foundation";
o "All Active Hydrotherapy," with all jets able to run concurrently;
o "Forever Flow Filtration," featuring a constantly running circulation pump and digitally customizable filter cycle settings; and
o Three-layer acrylic "Forever Shell" for durability and color stability.

"Coleman is the number one brand in outdoor recreation, with a reputation for quality and a 97 percent brand awareness among consumers," said Bradford Tatum, President of Living Water Products. "Coleman has been a popular brand in the hot tub industry for more than 20 years, and we are very pleased to add it to our collection. In addition to the other quality and performance attributes, our new Coleman hot tubs will incorporate the industry's first two-tone shell as a patent-pending, signature feature."

Coleman® is a registered trademark of The Coleman Company, Inc.

About Living Water Products

Living Water Products (formerly known collectively as Tatum Manufacturing, Gulf Coast Spa Manufacturers and Spa Services, Inc.) has consolidated its businesses in order to streamline operation and continue providing the highest quality hot tubs possible. We are one of the top 10 manufacturers on the planet producing a variety of name-brand hot tubs, including La-Z-Boy™ Spas, that are chock full of unique selling features, and are committed to the success of our dealers. We are excited to share our vision with you: "Together, through leadership, innovation, branding and executional excellence, Living Water Products will become the pre-eminent supplier of hot tubs and related products on Earth." Living Water Products has a modern, cutting-edge manufacturing facility in Tampa, Fla., with a sales and marketing office located in Clearwater, Fla., and a 24-7 In-Touch customer service center that supports every hot tub it builds.

About The Coleman Company, Inc.

As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc., helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company's products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under its Coleman® and Exponent® brands. Additionally, the company provides flotation devices, towables, rainwear, waders, hunting and fishing gear, and safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Hodgman®, Mad Dog Gear®, Nevin® and Helium® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation and can be found online at www.coleman.com. Consumers can call 800-835-3278 or e-mail consumerservice@coleman.com for general information or for Coleman and Exponent products. For all other brands, call 800-328-3208 or e-mail stearnsrec@stearnsnet.com.

About Jarden Corporation

Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, Dicon®, First Alert®, Forster®, Hoyle®, Java Log®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp®, JT®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, and Volkl®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide.

For more information, please visit www.jarden.com.

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