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Michael Bach Named VP - Sales
for the Coleman Company, Inc.

Will lead the company's field sales team and the food/drug and home channels.

The Coleman Company, Inc. Press Release

FlashlightNews.org - 10/10/2008
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The Coleman Company, Inc.

The Coleman Company, Inc.

WICHITA, Ks. - Michael Bach has been named Vice President - Sales for The Coleman Company, Inc. In his role, Bach will be responsible for leading the Company's Field Sales team and the Food/Drug and Home channels.

Coleman's field has been reorganized into three geographic regions to further strengthen strategic relationships with the Company's top customers and accelerate the growth of key Coleman and Stearns programs. The team will focus on key accounts within mass, sporting goods and other specialty channels to provide industry-leading service to customers, and ultimately expand the opportunity to connect with outdoor consumers.

Bach reports to Scott Henrikson, Sr. Vice President, Sales - The Americas. Bach brings a proven record of driving above-plan results in both entrepreneurial and large-company environments. He has a rigorous understanding of consumer products' groups, honed by experience at Proctor and Gamble and Coca-Cola in the United States and Southern Africa, at Management Ventures, Inc. (MVI), and at his own consulting firm.

Most recently, Bach was COO responsible for global business units at MVI, a business-plan development and execution solution provider; and previously with the firm, he had been GM-Executive Vice President of the Facilitated Products Group. He was Managing Partner at Bach and Partners, LLC; and was Director - Channel/Customer Marketing for Coca-Cola in South Africa.

At The Minute Maid Company, he was Managing Director - Channel Development and Director of Wal-Mart Business. Bach began his career at Proctor and Gamble Distributing Company, where he was Salesman of the Year, and took on assignments of increasing responsibilities in unit manager roles.

Bach earned his B.S. in agriculture economics at Kansas State University.

As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc., helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company's products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under its Coleman® and Exponent® brands. Additionally, the company provides flotation devices, towables, rainwear, waders, hunting and fishing gear, and safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Hodgman®, Mad Dog Gear®, Nevin® and Helium® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation and can be found online at www.coleman.com. Consumers can call 800-835-3278 or e-mail consumerservice@coleman.com for general information or for Coleman and Exponent products. For all other brands, call 800-328-3208 or e-mail stearnsrec@stearnsnet.com.

Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, Dicon®, First Alert®, Forster®, Hoyle®, Java Log®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp®, JT®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, and Volkl®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com.

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