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Duracell Announces New Flash
Memory Products

Duracell Advances 'Trusted Everywhere' Brand Name To Flash Memory Products

Procter & Gamble Company Press Release - 10/28/2008
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Duracell Flash products

Duracell Flash products

BETHEL, Ct. - Consumers have powered theirequipment with Duracell for more than 40 years, and now they can boost thememory of their devices with a full line of Duracell flash memory productscreated through a new alliance with Dane-Elec, a leading global manufacturerand distributor of memory.

"When you think about it, flash memory is a great fit for Duracell sincethere's a big consumer trust factor in saving family photos or key documents,"said Rick June, vice president and general manager at Duracell. "Memory is acomplementary category that just makes sense for a digital camera user who'salready buying Duracell batteries to power the device. Power and memory gotogether and give our consumers added assurance that they have quality at theheart of their gear."

According to a recent Gartner Group report, the flash card memory marketis anticipated to exceed $25 billion by 2012. Dane-Elec has played a criticalrole in the flash memory market development, introducing flash memory productssince 2000. Today, Dane-Elec ships nearly 40 million memory productsworldwide each year.

"Dane-Elec is proud to provide Duracell with the quality, reliability anddepth of our flash memory products," said Michel Hassan, General Manager atDane-Elec USA. "Duracell is one of the most well-known global brands, and thispartnership can't help but bring Dane-Elec tremendous credibility in theglobal marketplace."

Dane-Elec products covered under the agreement include a wide variety ofSecure Digital, CompactFlash and microSD Flash Memory cards; USB Flash Drives;Flash memory Card Readers; and other Flash Memory bundles, such as an InstantPower Charger and micro SD card bundle, USB Flash Drive 3-packs or SD Card 3-packs.

The Duracell Flash products are now available at select grocery andpharmacy stores nationwide, including Albertson's, Jewel Osco, Kroger, Shop NSave, Publix, Walgreens, Best Buy Canada, and Walmart Canada; plus online atVerizon Wireless and More information about the products andcapacities can be found online at

About Duracell

Part of the Procter & Gamble Company (NYSE: PG), Duracell has beenpowering people around the world for more than 40 years. Our products serve asthe heart of devices that keep people connected, protect their families,entertain them and simplify their increasingly mobile lifestyles. As theworld's leading manufacturer of high-performance alkaline batteries, Duracellalso innovates in disposable, renewable and peripheral technologies andmarkets general purpose flashlights along with the advanced Daylite® LEDflashlights. Visit for more information.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around theworld. The company has one of the strongest portfolios of trusted, quality,leadership brands, including Pampers®, Tide®, Ariel®, Always®,Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®,Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®,Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®,and Braun®. The P&G community consists of 138,000 employees working in over80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About Dane-Elec

Dane-Elec is a leading, global manufacturer of memory modules and boardsfor computers, telecommunications and digital appliances. The companyassembles and distributes products through its own distribution network inEurope (France, United-Kingdom, Germany, Belgium, Scandinavia, Holland, Italyand Spain), in the U.S.A., ASIA and recently Israel. More information aboutthe company can be found at:

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