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New Swerve Tail Light Is
Really, Really Bright

Capability to not only attach to the seatpost, but seatstay, handlebar, jersey, helmet, fork, messenger bag, etc.

Princeton Tec Press Release - 11/18/2008
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Swerve Tail Light

Swerve Tail Light from Princeton Tec

TRENTON, N.J. - During Princeton Tec's round table product development discussions regarding visibility and our new taillight, we kept stumbling across the words "REALLY BRIGHT." At first, we weren't sure what it meant. Did it mean brighter than bright? What does "really" really mean anyway?

After further discussions and some research (mostly on our own manufacturing floor) we discovered that it meant that we should probably make our new bike tail light, called the Swerve, you guessed it, REALLY BRIGHT. As we kept testing we decided, in fact, it would be a great, noble idea to make the Swerve REALLY, REALLY BRIGHT - which is, as you might have guessed, brighter than REALLY BRIGHT.

In the end, we found success. One of the key advantages of the Swerve is the use of two high-power LEDs rather than regular 5mm LEDs. By using a combination of diffused and focused lenses, we were able to create a very, very bright beam pattern that repeats between a wider beam and a narrow beam, ultimately creating a higher level of visibility. The eye must juggle these two beams and therefore doesn't get a chance to relax - very effective.

The combination of wide and narrow beams and an extremely bright source of light, allows the Swerve to be one of, if not the most, efficient and REALLY, REALLY BRIGHT bike tail lights on the market. Yes, we said so.

Because the Swerve is REALLY, REALLY bright it can be seen for miles. It is also quite versatile; having the capability to not only attach to the seatpost, but seatstay, handlebar, jersey, helmet, fork, messenger bag, etc. It also features a toggle switch operation for on-the-go functionality with flash and steady modes. And, it's only $29.99.

For more information about the Swerve and Princeton Tec check

About Princeton Tec:

Since 1975, Princeton Tec's goal has been to support the outdoor community by building lighting products for the people who use them. Our products are designed to enhance all outdoor activities, crossing the boundaries from scuba and water sports; to camping and backpacking; to snow sports; alpine sports and road biking. For more information on Princeton Tec, visit or contact Keith Cozzens at Base Camp Communications, kcozzens (AT) or 307-734-7575.

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