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Moixa Energy:
On The Charge

Award-winning British company seeks to educate consumers on the dangers of the disposable battery

Moixa Energy Press Release

FlashlightNews.org - 12/3/2008
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'CO2 Saver' USB rechargeable batteries

'CO2 Saver' USB rechargeable batteries

LONDON, United Kingdom - In the absence of a decision by the Government to implement the EU Directive on battery recycling, Moixa Energy has taken the lead with the launch of its Alkaline Awareness Campaign and 'CO2 Saver' USB rechargeable batteries.

With Christmas and the peak gift-buying season just around the corner, this well-timed campaign aims to increase consumer awareness of the harmful effects of disposable alkaline batteries on our fragile environment.

In a world increasingly populated with an ever-growing number of wireless and portable devices, battery consumption has risen significantly, resulting in some alarming statistics:

* In the UK, 680 million batteries are purchased each year - an average of 21 per household
* British consumers throw away a staggering 20,000 tonnes of batteries every year, of which less than 5% are recycled
* The UK currently has no battery-recycling infrastructure or facilities
* Batteries disposed of in landfill degrade over time, leaching toxic chemicals into our soil and waterways

In an effort to reduce this waste and provide customers with an innovative and convenient solution to standard rechargeable batteries (which are generally only recharged around 6 to 8 times), Moixa Energy launched the USBCELL - an environmentally-friendly rechargeable battery with a difference. Using Nickel Metal Hydride (NiMH) chemistry, the USBCELL does not contain cadmium, the toxic substance found in traditional rechargeable batteries. Patented USB-charge technology enables charging anywhere, delivering uncompromised functionality and portable, on-the-go energy that is easy on the environment - and the pocket!

In support of the Alkaline Awareness Campaign, Moixa has released a limited edition 'carbon footprint' USBCELL to illustrate the savings consumers can make by making 'greener' purchases. Each limited edition USBCELL recharges from any USB port and is branded with an eye-catching carbon footprint design. Like the standard cell, it is capable of saving up 7kg of CO2 and up to 3kg of toxic landfill waste from just 50 uses. The USBCELL can be recharged up to 500 times.

We can also design your very own custom USBCELL in as little as three weeks - the perfect Christmas gift for valued clients, staff and conference delegates.

For advice and information on battery recycling, the EU Batteries Directive or to secure your limited edition 'carbon footprint' USBCELL visit www.usbcell.com/eco.

About Moixa Energy

Moixa Energy (www.moixaenergy.com, www.usbcell.com) is a UK company based in London that pioneers better renewable energy for homes and sustainable portable power solutions.

In September 2008, Moixa Energy won the Barclays Commerical 'Green Leaders in Business' with Innocent, and was also selected as a top EU Cleantech 100 company, (www.usbcell.com/awards ) and also won a top IF Gold global product design award alongside Apple and Philips at Cebit this year.

USBCELL AA re-usable batteries (2-cell packs around £9.99) are stocked nationwide at stores such as Halfords, Currys, Comet, John Lewis, Dyas and leading eco-friendly and gadget sites online this Christmas.

Moixa R&D is working on a range of home energy solutions that provide low cost renewable energy for the mass market for every day devices, with significant developments to be available in 2009.

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