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Innovative New Police Equipment E-Commerce
Platform From K3 Public Safety

Duty Gear and Tactical Gear Sales to Law Enforcement, Military and Private Security Markets

K3 Public Safety Press Release - 12/10/2008
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5.11's Light for Life™ UC3.400™ Flashlight

5.11's Light for Life™ UC3.400™ Flashlight

PALO ALTO, Ca. - K3 Public Safety's E-Commerce platform is now available to customers. Selling many of the industry's top brands, K3 is an Authorized Dealer for 5.11 Tactical, Danner Inc. and Blackhawk Products Group.

In addition to its core product sales business selling police equipment and tactical gear, K3 will enhance the customer experience by providing specialized public safety sector content through its K3 Blog and partnership with Cygnus Business Media's Officer.Com website.

The combination of police equipment and tactical gear product sales and specialized content is unique in the industry and will allow K3's customers to make more informed buying decisions while increasing their professional knowledge base. K3's product lines include police and military duty and tactical clothing, uniform and military boots, duty belts and holders, police equipment such as batons, handcuffs and chemical agents, as well as flashlights and evidence collection equipment.

Through a partnership with Cygnus Business Media, K3 will display on its homepage Top Headlines from Officer.Com. K3 will also feature content from such as webinars, product spotlights and other topics of interest to the law enforcement community. The K3 Blog is another unique feature that will spotlight leading subject matter experts from the law enforcement and military communities. K3 is pleased to introduce Jeff Gonzales from Trident Concepts as our first subject matter expert. Jeff will be blogging about Weapons and Tactics-related subject areas.

"Consumers in the police equipment and tactical gear markets are very sophisticated and have demanding product requirements," said John Kinnaman, President, K3 Public Safety. "It is not enough to just sell them products off the shelf. We think it is critical to provide the context and information that will allow them to purchase the right gear and perform their jobs safely and efficiently."

"We are pleased to be working with the K3 Public Safety team," said Matt Rogers, Publisher, Officer.Com. "They are bringing a fresh perspective to the market and will be in a position to raise the bar in terms of how products are sold in this market."

K3 will be marketing its E-Commerce platform nationwide to federal, state and local law enforcement agencies. The company is also targeting military units and private security services with a need for duty and tactical gear.

The company also offers a unique Membership Program which rewards members for frequent purchases and where a portion of the proceeds from sales to members, which varies depending on their program status, is donated to the National Law Enforcement Officers Memorial Fund.

About K3 Public Safety

K3 Public Safety ( operates an E-Commerce platform selling police equipment and tactical gear to the Law Enforcement, Military and Private Security Markets. K3 also provides specialized content and information to its customers through the K3 Blog and partnerships with outside content providers and subject matter experts. Founded in 2007, the company is privately funded and based in Palo Alto, CA.

About Cygnus Business Media

The Cygnus Law Enforcement Group reaches more than 500,000 law enforcement professionals each month through the company's top-rated magazines Law Enforcement Technology and Law Enforcement Product News, award-winning website and respected industry tradeshow Enforcement Expo.

Cygnus Business Media reaches nearly 15 million business owners, executives and professionals annually through its portfolio of over 175 media products. Its four distinct divisions -- Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing -- provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's leading business publications, tradeshows, conferences, websites, online products and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness as they strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit

About Trident Concepts

Trident Concepts, LLC provides our clients with the full spectrum of weapons and tactics training necessary to address the challenging needs of modern warfare and personal defense. We will accept nothing less than providing our clients with the best instructors and training available. Our staff members recognize that the lives of our clients depends on their instructional ability, experience base and core doctrine. Therefore, it is our goal to ensure the highest state of combat readiness for individuals that may be called into harm's way or face high risks on a daily basis. For more information, visit

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