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Freeplay Energy Announces Launch of
ZipCharge™ Mobile Charger

Never Run Out of Juice Again - The 10-Minute Fix Has Arrived!

Freeplay Energy Plc. Press Release

FlashlightNews.org - 1/22/2009
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ZipCharge™ mobile
power accessory

ZipCharge™ mobile power accessory

LONDON, United Kingdom - Freeplay Energy announces the launch of the ZipCharge™ mobile power accessory. A revolutionary pocket-sized product that will store enough power in just 10 minutes to fully charge a mobile phone, iPod™ or other portable device.

Now, there are quite few things that mobile device manufacturers have failed to improve in recent years and battery life is one of them. The race for more features, rich UIs and applications to encourage greater user interaction means that many top 3G phones struggle to last even a day. If you are on the move or forgot to charge your phone overnight, that can be a disaster!

The ZipCharge™ emphatically addresses this issue. Ten minutes is all it takes to store enough power in the ZipCharge™ to fully charge a mobile phone while you are on the go. Even if you only have five minutes to charge, the ZipCharge can still store enough power to charge your phone to at least 50%. It's very similar numbers for the iPod™.

The ZipCharge™ breaks the mould of so called 'slave' chargers in so many ways. Key benefits include: a female USB output connector; a cable with a range of adapter tips so the ZipCharge™ works out the box and is compatible with more than 85% of phones (Apple connector also included); and an in-line charge function enabling the ZipCharge™ to act as a universal mains charger. All of this is wrapped up in a sleek black and aluminium finish with blue LED indicators and is constructed to exacting standards.

David Floyd, Freeplay's Managing Director says "The ZipCharge™ range is an awful long way away from the world's very first wind up radio that we developed back in 1996, but I'm pleased to say that at Freeplay we are back to our innovative best and this is only the first of a raft of exciting new products for 2009".

The ZipCharge™ combines cutting edge nano-particle battery technology developed initially for hybrid automotive applications with an ultra-fast intelligent charge circuitry. The cell inside the ZipCharge™ can be charged and discharged over 2000 times (equivalent to over 5 years of daily usage) at 4 times the speed of a standard lithium cell and without any loss of performance.

Furthermore, the current controlled output to intelligent tips offers enhanced compatibility with over 85% of the installed base of mobile phones. Tips supplied include Nokia, iPhone/iPod, Samsung, Blackberry, Motorola, Sony Ericsson, LG, HTC plus a mini USB for other portable devices.

"Freeplay has always been positioned as a provider of energy solutions for mobile or remote applications" says Richard Wharton, Commercial Director at Freeplay, and he continues "to this end, significant investment has been made over the last 2 years into new technologies which exponentially broaden the needs, applications and product categories that we can address both in emerged and emerging markets. It's nice to be ahead of the curve again".

During our evaluation of the product we ran several extended trial groups here is what some of the participants had to say:

"I took the ZipCharge™ along to a shoot I was on in the middle of some very big fields a long way from anywhere. Bloody brilliant!" Andy Gulliman, Exec Broadcast Director Saatchi & Saatchi, London

"It's been on every overseas trip I've done since I got it. My Blackberry and my ZipCharge™ are now very well acquainted" Josh Bayliss, Head of Counsel, Virgin Group, London England

"My wife pinched it within 48 hours" Richard Taylor, Partner, Ernst & Young

Thank you to the above who agreed to let us use their comments in this release.

For more information on the ZipCharge™ product please contact Richard Wharton: rwharton@freeplayenergy.com.

About Freeplay Energy

Freeplay Energy Plc. has offices in the UK, India, Canada and South Africa. Formed in 1996 the company was listed on the London Stock Market in 2005 and has recently come back into private ownership. Freeplay's diverse channel base includes international brands, multiple retailers, UN, NGOs & Aid/Humanitarian organisations.

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