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eCoupled™ Technology and Wireless Power
Lead the Way at 2009 CES

Fulton Innovation's Near-Field Inductive Coupling Technology Leads Wireless Power Industry Conversation

Fulton Innovation Press Release - 2/18/2009
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eCoupled at CES - Day 3 - Garage Demo

ADA, Mi. - Fulton Innovation (Fulton) and the development of the wireless power industry were two of the hottest topics of conversation at this year's Consumer Electronics Show (CES) in Las Vegas. Fulton's eCoupled technology was further validated as the leader in the industry through its expanded demonstration of low, medium, and high-power solutions, as well as through Fulton's growing list of partners developing new solutions, and its robust IP portfolio of over 300 patents.

In addition to its prominent showing at CES, Fulton has also been working as a founding member of the Wireless Power Consortium (the Consortium) on its selection and recent announcement of close-range magnetic induction as the new international standard for low-power portable electronic devices. The new standard is an important step in the widespread adoption of wireless power technology, as it establishes an interoperable specification for all devices regardless of manufacturer. For more information on the Consortium, visit

"We're very excited about this year's showing at CES for eCoupled technology and the entire wireless power industry," said Dave Baarman, Director of Advanced Technologies at Fulton Innovation. "With our proven global technology and solid patent portfolio, we are seeing products come to market, consumer confidence and excitement grow, and more partners join us in pursuing a global standard. We're very confident that our efforts will continue to redefine how people interact with power in their lives in a way that adds tremendous convenience, responsible power usage, and value worldwide."

All of the excitement for eCoupled technology and wireless power at CES is quickly leading toward products coming to market in 2009.

"Leggett & Platt was proud to be one of many industry-leading brands demonstrating applications of Fulton's eCoupled technology at the 2009 Consumer Electronics Show," said Ross Haith, group vice president of marketing for Leggett & Platt's Commercial Vehicle Products Group. "In addition to L&P's automotive products launching this year, we continue to evaluate and identify new applications for wireless power both for internal applications and product partnerships."

"Energizer is excited about the enthusiasm we saw for eCoupled technology at CES this year," said Karen Lynch, Global Director, Energizer Lighting Products. "We are looking forward to launching our Energizer® Hard Case™ eCoupled Swivel Light into the marketplace this summer. This innovation lines up well with Energizer's ongoing commitment to provide consumers with new ways to power their devices efficiently, safely, and easily."

About eCoupled Technology

eCoupled technology is real, intelligent wireless power. It is the next generation of power delivery worldwide. By leveraging the physics of near-field inductive coupling and combining it with communications and control properties - made available by microprocessor technology - Fulton builds its advanced intelligence solutions and proprietary algorithms, which are the keys to eCoupled technology and real wireless power. eCoupled technology eliminates the need for power cords by creating an electromagnetic conduit combined with an intelligent control system that constantly monitors the power flow to insure optimal efficiency and safety.

Fulton Innovation has over 300 patents granted, published, or pending worldwide for eCoupled technology. The complete portfolio is available for review through the United States Patent and Trademark Office at

About Fulton Innovation and eCoupled Technology

A subsidiary of Amway Corporation, Fulton Innovation is dedicated to commercializing new and innovative technologies that improve the way we live, work, and play. Fulton is working with a wide range of industry leading companies to integrate eCoupled technology into infrastructure and electronic devices to enable consumers to live a truly wireless life.

The engineers behind eCoupled have been developing, advancing, and perfecting the technology for over 10 years. eCoupled technology has been incorporated into Amway's eSpring™ water purification devices for seven years, with over 1.5 million devices sold in over 36 countries worldwide to date. Amway employs more than 13,000 people worldwide, including over 450 engineers and scientists. Amway has sales of more than $8 billion annually. It is headquartered in Ada, Michigan and has operations in more than 80 countries and territories worldwide.

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