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Call2Recycle® Announces
Canadian Recycling Volumes for 2008

Program reports an 11 percent increase over 2007 collections; more than ¼ million kilos of batteries recycled

Rechargeable Battery Recycling Corporation Press Release

FlashlightNews.org - 2/18/2009
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Rechargeable Battery Recycling Corporation

Rechargeable Battery Recycling Corporation

TORONTO, Canada - Call2Recycle®, Canada's most comprehensive rechargeable battery and cell phone recycling solution, today reported an 11 percent increase in its collection of rechargeable batteries, with more than 256,000 kilograms of rechargeable batteries recycled through the program in 2008 - equivalent to the weight of 22 school buses. Though the Call2Recycle program is voluntary, Canadian's commitment to recycling rechargeable batteries mirrors the success of many mandatory European programs.

"Call2Recycle grew substantially in 2008, both in scope and collection efforts, as we surpassed last year's collection results and supported provincial governments' efforts to keep batteries out of landfills. We owe much of this success to the ongoing involvement of our many partners who have brought rechargeable battery recycling to the forefront of their green initiatives and engaged the participation of their communities," said Susan Antler, Program Director, Rechargeable Battery Recycling Corporation of Canada (RBRCC).

"Several provinces in Canada have recently announced mandatory product stewardship legislation initiatives," Antler continued, "and we're pleased to work with them, helping them to leverage the Call2Recycle infrastructure for a streamlined and cost-effective way to manage rechargeable battery collection and disposal within their jurisdiction."

Since 2005, Call2Recycle's Canadian collections have increased by nearly 50 percent. The following activities and programs are among the key drivers that contributed to this year's growth:

* Consumer and Partner Education - Call2Recycle placed an increased emphasis on education and awareness among both consumers and program participants. Through employee training, workshops and conferences, Call2Recycle ensured that retail partners maximized their participation from the corporate level all the way to the store level. To reach consumers, Call2Recycle and Zellers created an in-store promotion that encouraged consumer participation and strengthened Zellers' environmental initiatives by giving away branded reusable shopping bags to consumers who recycled a rechargeable battery or cell phone.

* Events - Call2Recycle leveraged its presence at several high-profile events throughout the year to raise awareness of rechargeable battery recycling among attendees, including:

o The 29-city coast-to-coast Old Timers' Hockey Challenge Tour
o Canada Blooms (Toronto), Canada's largest flower and garden show
o Annual Federation of Canadian Municipalities Conference (Quebec City)
o Pacific National Exhibition and Globe 2008 (Vancouver)
o Consumer home shows in Western Canada featuring home renovation and improvement expert, Shell Busey.

* Kids Help Phone - Call2Recycle continued its relationship with Kids Help Phone, a free counselling referral and information service for children and young adults, to encourage cell phone recycling. Call2Recycle began attending Kids Help Phone events to collect cell phones from attendees, and is working with the organization to develop a marketing kit to facilitate collections at other events throughout the year. As part of the ongoing partnership, proceeds from refurbished phones collected through Call2Recycle are donated to Kids Help Phone.

* Builder/Home Improvement Outreach - Call2Recycle joined Shell Busey's HouseSmart Referral Network to reach home improvement and builder communities - key vertical audiences - with the rechargeable battery recycling message.

Administered by the Rechargeable Battery Recycling Corporation (RBRC), Call2Recycle provides a convenient way to recycle used rechargeable batteries found in cordless electronic products, such as laptop computers, cell phones, cordless phones, digital cameras, cordless power tools, PDAs, mp3 players and two-way radios. For more information and local Call2Recycle collections sites, call toll-free 877-2-RECYCLE or visit call2recycle.org.

About Call2Recycle

Call2Recycle® is a program of the Rechargeable Battery Recycling Corporation (RBRC), a nonprofit, public service organization dedicated to promoting e-waste green initiatives, conserving natural resources, and preserving the environment. Founded by the rechargeable battery industry in 1994, Call2Recycle's mission is to prevent rechargeable batteries and cell phones from entering the solid waste stream. The program includes tens of thousands of retail, business and community collection locations enrolled throughout Canada and the United States. The national public education campaign is an example of successful product stewardship and electronics end-of-life responsibility. To find participating drop-off locations and for more information call toll free 877-2- RECYCLE or visit call2recycle.org.

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