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Pure Energy Announces
New Appointments

Announced appointments of Michael Hays as Chief Financial Officer and Michel Klein as Director of European Sales

Pure Energy Visions Corporation Press Release - 4/8/2009

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Pure Energy Products

Pure Energy Products

TORONTO, Canada - Pure Energy Visions Corporation (PEV - TSX Venture, XYQ - FWB), the leading Canadian provider of environmentally responsible rechargeable battery products, announced today the appointments of Michael Hays as Chief Financial Officer and Michel Klein as Director of European Sales.

Prior to joining Pure Energy, Mr. Hays spent eight years in New York City working for Barclays Capital and CIBC World Markets, specializing in leveraged finance. While at CIBC World Markets, he raised over $4 billion in debt financing for mid market companies. He spent three years living in Tokyo, Japan managing an import department for a Japanese distributor. He is a graduate of the Richard Ivey School of Business.

Mr. Klein has spent the last 10 years with Royal Philips Electronics in the Netherlands where he held several senior management positions including International Key Account & Marketing Manager for Automotive Lighting and European Sales & Marketing Manager for Philips' solar business. During his last 3 years with Philips, Mr. Klein was Global Marketing Manager for Batteries & Power Solutions division where he was responsible for the successful Philips Power4Life program, the introduction of Philips MultiLife rechargeable NiMH batteries, and the introduction of Philips batteries in China.

"We are very pleased to welcome two highly skilled and experienced people to Pure Energy," said Paul. W. Simmonds, Pure Energy's President and CEO. "These gentlemen will be valuable additions to our team."

About Pure Energy's Rechargeable Alkaline Batteries:

Pure Energy's advanced formula Rechargeable Alkaline batteries are the only rechargeable batteries that can be used in any application that uses throw-away alkaline batteries. They can be recharged hundreds of times leading to cost savings for consumers and less greenhouse gas emissions and waste entering landfill compared to throw-away alkaline batteries. Rechargeable Alkaline batteries do not contain heavy metals such as cadmium or mercury and offer several performance and cost advantages in a number of original equipment manufacturers (OEM) products over other rechargeable batteries including an industry leading 7 year shelf life - 40 times longer than regular rechargeable NiMH batteries.

About Pure Energy Visions Corporation:

Pure Energy is an international consumer and commercial products company focusing on cost effective, environmentally responsible products. The Corporation is a leading supplier of rechargeable batteries and lawn and garden products sold under private label and under the Pure Energy™ and Perfectly Natural Solutions™ brands. Through a growing network of strategic partners and distributors, products are sold in over 12 countries by leading retailers and Original Equipment Manufacturers.

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