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Brunton Aligns Brand
for the Future

Brunton's rebrand is built around the tagline, "The Future of Camping."

Brunton Press Release - 4/15/2009

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Brunton Lamplight 360

Brunton Lamplight 360

RIVERTON, Wy. - Brunton, the leading manufacturer of camping equipment for today's outdoor adventure, is rebranding itself with a new marketing campaign to include new advertising and creative, a new product line, website redesign, and an expanded social media initiative.

Brunton's rebrand is built around the tagline, "The Future of Camping."

"We're really sharpening our focus to serve the modern camper. Clunky gear, station wagons and roughing it are things of the past," said Jason Kintzler, Brunton Brand Manager, "These days, people have a hard enough time getting away from work and their busy lifestyles to get outside. We want to make it as comfortable and fun as possible for them."

New products include the BrewFire™, the first portable, dual-fuel coffee maker; several new camping stoves, including the Profile™ Duo burner/grill combo stove, and the Lamplight™ 360, which incorporates brand new 360 degree LED technology and patent pending variable battery technology.

Brunton enlisted the creative forces of ad agency Cultivator to depict the future of camping in its new print advertising campaign. Cultivator is working with renowned artist, futurist, illustrator and conceptual designer, Syd Mead, who is best known for his contribution to the science fiction films Blade Runner, Aliens, and TRON. Brunton's new creative, featuring the work of Mead, will run in Outside, Men's Journal, National Geographic Adventure and Backpacker magazine. Watch the trailer of the award-winning documentary, "Visual Futurist: The Art & Life of Syd Mead," at

"As a camping brand, we will continue down the path of making a campsite a little more comfortable," said Ryan Cade, Camping Category Manager for Brunton. "We will continue to drive innovations and to provide a modern camp kitchen for the outdoor enthusiast."

Brunton is expanding its social media campaign with the Base Camp Brunton blog, a Facebook fan page, Twitter posts, and RSS feeds for its press releases.

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