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Brunton and Gerber Hire
a New Vice President of Commercial Sales

Responsibilities include leadership of the American Sales Team

Fiskars Outdoor - Americas Press Release

FlashlightNews.org - 4/27/2009


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Gerber Option 50

Gerber Option 50 LED Flashlight

PORTLAND, Or. - Fiskars Outdoor - Americas (Gerber and Brunton), is pleased to announce that Keith E. Paxton has joined their team as the Vice-President of Commercial Sales, effective March 2009.

Paxton's responsibilities include leadership of the American Sales Team, market development strategy, expansion of the Gerber / Brunton business and continued customer relationship-building.

"We are extremely pleased to have Keith on our team," Jason Landmark, President, Fiskars Outdoor - Americas. "He led his team to remarkable achievement in 2007 by delivering top line sales growth. We are confident that he will continue to drive both Gerber and Brunton's marketplace momentum and provide strong leadership on our team."

"I'm honored and excited about my new position as Vice President of Sales of Gerber and Brunton," said Paxton. "With Gerber's solid hold in the knife, tool and lighting categories, combined with Brunton's expansion in the camping market, Gerber and Brunton are better positioned than ever to provide a broad line of high quality products to the outdoor market. I look forward to strong growth and expansion of the brand with my team."

Paxton originally joined the Silva Team in September of 2006 as the Managing Director of Silva Ltd (UK), another subsidiary of Fiskars Outdoor Recreation Group. Prior to his Silva experience, Paxton held various sales leadership roles with Columbia Sportswear, K Swiss UK and Russell Corporation.

About Brunton:

The leading manufacturer of camping equipment for today's outdoor adventure, Brunton is located in a new, state-of-the-art facility at the gateway to the Wind River Mountains in Riverton, Wyoming. Brunton is well known for innovation in camping, renewable portable power, compasses and optics. Discover the Future of Camping at brunton.com.

About Gerber:

Gerber Legendary Blades, founded and headquartered in Portland, Oregon, is celebrating its 70th anniversary as a global leader in the development of high-grade, innovative outdoor gear including knives, tools, lights and accessories. Fend for Yourself at gerbergear.com.

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