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Duracell Brings USB Charging to
Auto Category

New Charging Solutions from Duracell Provide Extended Power Anywhere

Procter & Gamble Press Release - 4/29/2009

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Duracell® USB Charger

Duracell® USB Charger

BETHEL, Ct. - When it comes to integrating mobile device technology and the automobile, the two formats don't always connect. Duracell is helping to fill the gap with the Duracell® USB Charger, a USB charging port that plugs right into the car's DC socket, and three different connectors for the Duracell® My Pocket Charger.

The Duracell USB Charger is one of the smallest and simplest USB charging devices on the market with innovative technology that provides 5-volt DC power to charge mobile devices. Computer gear from iPods(TM) to iPhones(TM) and more will fit just right with the thumb-sized solution for cars of all kinds. The Duracell USB Charger turns a DC outlet into a USB opening that glows with a blue light to show it's ready to charge.

According to the Consumer Electronics Association, Americans are purchasing fewer new cars with integrated technology accessories, so if they are looking for the latest in-vehicle technologies, they often need to purchase portable devices to take into a vehicle.(1) Duracell offers a variety of mobile back-up power supplies that can be charged in the car to provide cell phone or mobile device power when away from the grid. New for the Duracell My Pocket Charger are three different connectors for mini USB, micro USB and iPhone to charge a variety of mobile devices such as an iPod, cell phone, PDA, MP3 player and more.

"Everyone wants their charge to last a little longer, and the Duracell My Pocket Charger and USB Charger will provide the personal power insurance every road warrior needs," said Rick June, Duracell Vice President and General Manager, North America. "Our portable devices give users the freedom to work, communicate and be entertained from almost any location. These charging solutions extend that freedom when they can't be near a power outlet."

These power solutions are available online and at select mass and specialty retail stores nationwide. Visit to learn about the full line of charging products.

About Duracell

Part of the Procter & Gamble Company (NYSE: PG), Duracell has been powering the needs of people around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world's leading manufacturer of high-performance alkaline batteries, Duracell also innovates in disposable, renewable and peripheral technologies and markets general purpose flashlights along with the advanced Daylite® LED flashlights. Visit for more information.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

(1) Consumer Electronics Association, 2008 Consumer Report - The Technology Enthusiast Driver Population - Driving the Future of In-Vehicle Technologies

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