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VARTA Introduces Ice Age 3 Torch
for Youngsters

Cool Ice Age feeling at the point of sale

VARTA Press Release - 5/21/2009

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VARTA Ice Age 3 Torch

VARTA Ice Age 3 Torch

ELLWANGEN, Germany - The Ice Age saga continues: our animal heroes must now face new adventures. To coincide with the release in cinemas of the next instalment of the successful animated film ICE AGE, businesses can experience the ice-age spectacular live at the point of sale: With the Ice Age 3 torches from VARTA. They are designed primarily for a young target group and will guarantee impulse purchases.

From 2 July 2009, Scrat, Sid, Manny and Co. will melt the hearts of their fans once again with a chilling story. While sabre-toothed squirrel Scrat continues his hunt for the unobtainable acorn and quite possibly meets the love of his squirrel life in the process, the rest of the Ice Age gang find themselves face to face with deadly dinosaurs. The third part of the box-office hit also promises a fast-paced plot with hilarious dialogue and poignant moments.

For all those who can't get enough of the ice-age heroes, VARTA will be offering the Ice Age 3 Torch from the beginning of June onwards. The cool blue torch with pictures of the animal protagonists is a real eye-catcher at the point of sale. And it is not just suited to reading under the bedcovers or night-time expeditions with friends. Using the enclosed stickers, the comic characters from the film can also be projected on to the child's bedroom wall at home.

"Our range of torches is characterised by its particular child-friendly orientation. With our Ice Age 3 promotion, we are once again offering our young target group an attractive torch, which guarantees a whole lot of fun. And businesses will also profit from this," suggests Peter Werner, Senior Director Marketing Batteries and International Customer Development at VARTA.

The new lamp will be available in batches of six packaged in a covering box as well as in highly visible shelf (14 lamps) or floor (75 lamps) displays, which will guarantee a clear sale bonus.

The Ice Age 3 Torch will be on sale at € 6.99 (RRP).

For more information, visit the company's web site at:

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