Personal Safety System for Kids Includes Flashlight
Concord Camera Corp. Press ReleaseFlashlightNews.org - 08/17/2006
Stylish Wrist Watch Has Built-In Safety Alarm and Comes with Educational DVD Offering Tips to Help Avoid Abductions and Dangerous Situations
OnGuard Kids Personal Safety Alert
HOLLYWOOD, Fl. - Concord Camera Corp. (the "Company") (NASDAQ: LENS) today announced the introduction of OnGuard™ Kids, a personal safety alert system designed to empower and educate kids about staying safe. This new safety system combines an attractive digital watch with a 110 decibel emergency alarm and SOS signal that can be activated by children in the event of an emergency or an uncomfortable situation. Packaged with the watch is an educational DVD hosted by family safety expert, Bob Stuber, the Company's official spokesperson for OnGuard(TM) Kids. In the educational program, Stuber teaches children how to use the watch to draw attention and offers positive advice and proactive actions for children who find themselves in unsafe situations. Each OnGuard™ Kids system comes with three interchangeable decorative faceplates and a snap-on safety flashlight so children can personalize the watch and make it more fun to wear.
"The launch of the OnGuard™ Kids personal safety alert system by Concord Camera Corp. comes after more than a year of evaluating opportunities that we identified based on their industry attractiveness, competitive dynamics, channel compatibility and potential for providing a profitable business model," said Urs Stampfli, the Company's Senior Vice President of Sales and Marketing. "We believe that a significant market opportunity exists in the area of personal safety products that are stylish and provide peace of mind to a broad base of consumers at an affordable price," Mr. Stampfli added.
"We created the personal safety alert digital watch together with the 'Smart Kids, Safe Kids' educational program to address today's increasingly serious concerns about child safety," stated Michelle Beauchamp, the Company's Director of Marketing Communications. "By delivering an extra layer of protection," added Stuber, "OnGuard(TM) Kids provides greater peace of mind for parents, grandparents and caregivers knowing they have not only empowered children to signal that they need help immediately if they are lost, hurt, scared or approached by a stranger, but that they have educated them in safety techniques as well."
OnGuard(TM) Kids is available in two styles - a youth watch for boys and girls ages 5-8 and a pre-teen version for boys and girls ages 9 and up.
For more information about the OnGuard(TM) Kids personal safety alert system, please visit www.OnGuardKids.com.
SMRP: $39.95
About Concord Camera Corp.
Concord Camera Corp., through its subsidiaries, is a global producer of popularly priced, single use, digital and 35mm traditional cameras. Concord markets and sells its cameras worldwide under the trademarks POLAROID, CONCORD, FUN SHOOTER and JENOPTIK through direct sales offices in the United States, Canada, Germany, Hong Kong, the Peoples Republic of China, the United Kingdom, Japan and France and through independent sales agents. The Polaroid trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid Corporation. CONCORD and ONGUARD are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries. The JENOPTIK trademark is owned by Jenoptik AG and is used by Concord under license from Jenoptik AG. Learn more about Concord Camera Corp. at www.concord-camera.com.