Fiskars Corporation Press Release
FlashlightNews.org - 12/8/2009
HELSINKI, Finland - Fiskars is to focus on its Gerber brand in its US-based Outdoor operations and sell the Brunton business, specialized in camping equipment, to Fenix Outdoor AB (publ) of Sweden. The transaction will not have a material impact on Fiskars' net sales or operating profit for 2009.
In line with its strategy, Fiskars wants to focus on clearly defined business areas and premium brands in these areas, and Brunton's portfolio of backpacking and camping products does not represent a core business for the company.
Brunton is based in Riverton, Wyoming and had sales of under EUR 10 million in 2008. It currently employs some 40 people.
Following the divestment, Fiskars' Outdoor business area will comprise the Gerber, Silva, and Buster brands and concentrate on multi-tools, knives, compasses, mobile lighting, pedometers, and aluminum boats. Outdoor recorded net sales of EUR 145 million in 2008, when it employed approximately 700 people (including Brunton sales and personnel).
Chief Strategy Officer Max Alfthan, Fiskars Corp., tel. +358 9 6188 6222
About Fiskars Corporation
Fiskars is a leading global supplier of consumer products for the home, garden and outdoors, built around five core international brands: Fiskars, Iittala, Gerber, Silva, and Buster. Associated company, Wärtsilä Corporation, is also an important part of the Group and forms one of Fiskars' operating segments, together with the Americas, EMEA, and Other. Founded in 1649 and listed on NASDAQ OMX Helsinki, Fiskars is Finland's oldest company. Fiskars recorded net sales of EUR 697 million in 2008 and currently employs some 3,800 people.
For additional information, please visit: fiskars.fi.
Editor's Note: Fenix Outdoor is not affiliated with the Fenix Flashlights or any of its distributors.