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VARTA Announces
Redesigned Line of Battery Chargers

VARTA Easy Energy: VARTA's Easy Chargers impress with their new product design and improved charging technology

VARTA Consumer Batteries GmbH & Co. Press Release - 3/10/2010

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VARTA's Easy Chargers

VARTA's Easy Chargers

FRANKFURT, Germany - VARTA has injected a breath of fresh air into its Easy Charger line. The four new, easy-to-use chargers provide a top-class price-performance ratio to take the pressure off household budgets. The Universal Charger, Plug Charger, Pocket Charger and Mini Charger go on sale in a new shape and colour with a non-slip, rubberised surface, while their upgraded charging features are also impressive.

An overview of the four specialist chargers

With this new range, a standardised look and a high-quality, non-slip "rubber paint" surface, VARTA is offering the ideal solution for every need. One for all the family - such is VARTA's Universal Charger. This new-look battery charger, retailing from 19.99 Euros, charges up to four batteries - both R6 round cells for digital cameras and D cells for portable radios - in just five hours. Practical: the new Power Adapter supports all voltages from 100 to 240V and already complies with the European directives for energy-efficient equipment that will be binding from 2011. Another specialist charger in the Easy Energy product line is the Plug Charger. The device has an impressive new, handy exterior and recharges batteries in just six hours. The Plug Charger retails from 16.99 Euros and comes with four charged VARTA longlife batteries.

The new version of the Pocket Charger, VARTA's best-selling charger with over three million units sold in five years, has a winning new, slimmer design and faster charging time than its predecessor. It charges AA and AAA batteries and retails from 9.99 Euros. VARTA's entry product, the Mini Charger, has individual charging channels and restores two AA or AAA batteries to a working state in eleven hours. This good value VARTA charger costs 6.99 Euros. "We're delighted to be able to offer our customers another improved, high-performance product. This is yet more evidence that VARTA stands for progress and quality", says Martin Schraer, International Marketing Direktor Primary Batteries. "Retailers will also be pleased that the new, smaller blister packs will enable them to be positioned more appealingly at the POS."

With a view to offering consumers the best possible product for their personal needs, VARTA has also opted for the successful "TriEnergy" concept with their batteries. With its "Longlife Accu", "Professional Accu" and "Power Accu" product lines, VARTA provides the right battery solution for all types of equipment, which helps users get the very best out of the device. Moreover, the newly-designed packaging tells customers straight away which battery is best-suited to their equipment.

About VARTA Consumer Batteries GmbH & Co. KGaA

VARTA Consumer Batteries is a provider of innovative, high-quality products in the battery, rechargeable battery, charger and torch sectors. Controlled from its European head office in Frankfurt/ Main, Germany, its 1,200 employees across 30 countries generate annual sales of around 400 million euros. The German sales company is based in Ellwangen. With powerful product ideas, developed from over a hundred years' worth of experience, VARTA keeps the mobile energy market moving.

Besides its power to innovate, VARTA is unique thanks to the breadth of its range and the quality and design of its products. The secret of a successful product mix: an intensive focus on the lifestyle of one's consumers and close co-operation with retailers. This makes it possible for VARTA to respond quickly and flexibly to current device trends in the dynamic Fast Moving Consumer Goods (FMCG) market and offer the perfect energy solution. VARTA Consumer Batteries GmbH & Co. KGaA is a part of the Spectrum Brands Group, a global company in the consumer goods market and a leading provider of batteries and high-quality garden and pet products as well as shaving and personal care products.

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