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Gerber Legendary Blades Taps
Mutt Industries For Advertising & Design

Effective immediately Mutt Industries will be Gerber's Brand Marketing Agency of Record

Gerber Legendary Blades Press Release - 1/10/2011

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Gerber Legendary Blades

Gerber Legendary Blades

PORTLAND, Or. - Gerber Legendary Blades, a global leader in the knife and tool industry, is pleased to announce a new strategic partnership with top advertising firm Mutt Industries. Effective immediately Mutt Industries will be Gerber's Brand Marketing Agency of Record, working with Gerber's marketing team to develop creative material that captures the spirit, life and passion of the iconic Gerber brand.

Portland, Oregon based Mutt Industries boasts a team of award winning, industry veterans with a diverse skill set and proven track record. The agency's portfolio of experience includes brand development for companies such as Nike, Coca-Cola, ESPN, Target, HP, Heineken and Discovery among others.

"In selecting an agency we were looking for real thought leaders who were comfortable pushing the envelope and redefining the relationship between a brand and its consumers," said Corey Maynard, Director of Marketing for Gerber. "In Mutt we've found an experienced, passionate and authentic creative partner who can help take Gerber to the next level and we're excited about what the future holds."

Established in 1939, Gerber is one of the most storied brands in the knife and tool industry. The company designs, manufactures and markets products, for both general consumer and military use, across knives, tools, lights and gear.

"Our professional backgrounds and personal interests will enable us to create relevant, compelling communications that speak to the soul of the Gerber brand," said Scott Cromer, Founding Partner for Mutt. "Gerber has a unique history, a great story to tell and an incredibly loyal following, and we look forward to supporting the brand while helping it reach new heights."

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