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Spectrum Brands Holdings Signs Deal
for Battery Brands

Signs Two-Year Contract to Supply VARTA® and Rayovac® Brand Batteries to Carrefour Group in Europe and Latin America

Spectrum Brands Holdings, Inc. Press Release

FlashlightNews.org - 10/5/2011

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Rayovac Batteries

Rayovac Batteries

MADISON, Wi. and SULZBACH, Germany - Spectrum Brands Holdings, Inc. (NYSE: SPB), a diversified and global consumer products company with market-leading brands, announced today it has signed a two-year contract for 2011-2012 with Carrefour Group, the world's second largest retailer, under which Spectrum will supply its branded alkaline and zinc batteries, as well as rechargeable chargers and accumulators, under the VARTA® brand in Europe and the Rayovac® brand in Latin America.

"We are pleased to be chosen as one of two branded battery suppliers for Carrefour following a listing competition with other major global battery producers," said Dave Lumley, Chief Executive Officer of Spectrum Brands Holdings and president of the Company's Global Batteries division. "This important listing with Carrefour is a key step in fulfilling our distribution expansion objective for VARTA® and Rayovac® in food retailer channels throughout Europe and Latin America. It also will contribute to the continuing overall global growth of our battery business and brand visibility strategy at point-of-sale.

"Our VARTA® and Rayovac® brands will serve Carrefour's desire to provide 'same performance at better value' products to their customers," Mr. Lumley continued. "We continue to believe our Spectrum Value Model is the right retail customer strategy for our non-discretionary, replacement consumer products. It provides value to the consumer with products that work as well as or better than our competitors for a lower cost, while delivering higher margins and lower acquisition costs to retailers, along with excellent category management and high service levels."

With nearly 9,500 stories in 32 countries, Carrefour is the number-one and number-two retailer in Europe and Latin America, respectively.

About Spectrum's Global Batteries Business

Spectrum Brands Holdings' batteries business spans the globe, from North America to Europe and Latin America where the Company is among the top one, two or three suppliers in each region.In Central Europe, the premium-positioned VARTA® is the second-largest alkaline battery brand. In North America, Rayovac® is the number-three brand with a well-defined value proposition and growing share, and in Latin America, the Rayovac® brand dominates the battery market.The Company also is the leading global supplier of hearing aid batteries. Our portfolio features a wide variety of consumer batteries, including alkaline, zinc carbon, hearing aid, rechargeable batteries and chargers. Rayovac® and VARTA® also market portable lighting products.For more information, visit rayovac.com, VARTA-consumer.com and la.rayovac.com.

About Spectrum Brands Holdings, Inc.

Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index, is a global, diversified and market-driven consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, the Company offers a broad portfolio of market-leading and widely trusted brands including Rayovac®, Remington®, Varta®, George Foreman®, Black & Decker®, Toastmaster®, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, Littermaid®, Spectracide®, Cutter®, Repel®, and Hot Shot®. Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries around the world. Spectrum Brands generated net sales of $3.1 billion from continuing operations in fiscal 2010.For more information, visit spectrumbrands.com.

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