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Cree Names Robert Pollock as Senior VP of Worldwide Sales

Cree, Inc. Press Release

FlashlightNews.org - 10/26/2006


CreeXLamp

CreeXLamp

DURHAM, N.C. - Cree, Inc. (Nasdaq: CREE), a leader in LED solid-state lighting components, today announced that industry veteran Robert Pollock has joined the company as senior vice president of worldwide sales, reporting directly to Chuck Swoboda, chairman, president and CEO. Mr. Pollock, 54, brings nearly 30 years of sales and sales management experience to this position.

“One of Cree’s priorities is to expand our global sales, marketing and distribution capabilities. Bob brings a great mix of industry and sales expertise to this important position,” notes Swoboda. “I look forward to working with Bob to build our sales team to support our current customers and drive Cree’s growth into the emerging markets for more energy-efficient lighting and power.”

Mr. Pollock began his sales career at Hewlett Packard with its LED and RF/microwave product groups and served most recently as a vice president of sales at Philips Lumileds. He has held similar positions with Qusion Technologies and Anadigics, both fiber optics components providers. He holds a bachelor’s degree from Florida Atlantic University.

For additional information on Cree please call 919-313-5300 or visit www.cree.com.

About Cree, Inc.

Cree is a market-leading innovator and manufacturer of semiconductors and devices that enhance the value of solid-state lighting, power and communications products by significantly increasing their energy performance and efficiency. Key to Cree’s market advantage is its world-class materials expertise in silicon carbide (SiC) and gallium nitride (GaN) for chips and packaged devices that can handle more power in a smaller space while producing less heat than other available technologies, materials and products.

Cree drives its increased performance technology into multiple applications including exciting alternatives in brighter and more-tunable light for general illumination, backlighting for more vivid displays, optimized power management for high-current, switch-mode power supplies and variable-speed motors, and more-effective wireless infrastructure for data and voice communications. Cree customers range from innovative lighting-fixture makers to defense-related federal agencies.

Cree’s product families include blue and green LED chips, lighting LEDs, LED backlighting solutions, power-switching devices and radio-frequency/wireless devices. For additional product specifications please refer to www.cree.com.