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Panasonic Debuts Improved Alkaline Battery at 2007 CES

Panasonic Press Release - 1/10/2007

Company unveils its longest lasting alkaline battery under the Digital Power™ nameplate

Panasonic's AA Digital Power Batteries

Panasonic's AA Digital Power™ Batteries

LAS VEGAS, Nv. - Panasonic, one of the world’s leading battery manufacturers, today introduced its new and improved premium alkaline battery, Digital Power™, at the CES in Las Vegas. The advanced AA Digital Power batteries, which have begun shipping this past holiday season, have been proven in internal Panasonic testing to last longer and deliver ultimate performance when compared to current digital alkaline batteries. This upgrade will make Digital Power the longest lasting Panasonic alkaline battery available. While at 2007 CES in Las Vegas, Panasonic will present the product at its booth, #9405 in the Central Hall.

“Panasonic continues to provide consumers with the power that they need for portable devices,” said Brian Kimberlin, director for Panasonic Battery Corporation of America. “Last year, over 75 percent of batteries purchased were alkaline, and we are committed to providing consumers with Panasonic’s best performing alkaline battery.”

The new Digital Power batteries showed an increase of eight percent in the internal testing performance index, when matched against Panasonic’s current Digital Power battery. Enhancements were made to both the anode and electrolyte. The improved Digital Power battery was especially designed to provide reliable and dependable power to moderate and high draining devices, such as toys, MP3 players and CD players. These batteries are currently available nationally at a suggested retail price of $3.49 per 4-pack.

Panasonic has a rich history in bringing battery innovation to its highest levels, which can be seen in its flagship Oxyride™ Extreme Power™. As consumers’ dependence on portable technology grows, so does the need for a reliable battery that meets the demands of emerging high-tech devices. Oxyride is an ideal disposable battery for portable electronics, like digital still cameras, and provides twice as many photos as compared to Panasonic’s Alkaline Plus™.

Oxyride is based on nickel oxyhydroxide (NiOOH) chemistry, which was first introduced to U.S. consumers in July, 2005. Oxyride batteries have been proven in independent lab testing to last longer and deliver the best value-per-picture in digital still cameras when compared with Panasonic’s alkaline plus batteries. Available nationally in AA and AAA, in 2-pack and 4-pack, Oxyride sell at a suggested retail price of $3.99 - $4.99.

About Panasonic

A leading name in consumer electronics, Panasonic markets a wide range of high-quality, alkaline, lithium, and rechargeable nickel-metal hydride batteries, as well as the new Oxyride™ Extreme Power™ batteries, for photo and consumer electronics. Panasonic consumer batteries are manufactured by Matsushita Battery Industrial Co., Ltd., and marketed in the United States by Panasonic Battery Corporation of America, Consumer Sales & Marketing Division. Matsushita Battery Industrial Co., Ltd., a wholly-owned subsidiary of Matsushita Electric Industrial Co., Ltd., is one of the world's leading full-range battery research and manufacturing companies. With 24 factories in 14 countries, including three in North America, and more than 70 years of experience in the battery marketplace, the company manufactures batteries for consumer, industrial and OEM use, and is committed to working in harmony with the global environment.

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