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SheerVision Introduces New LED Light

SheerVision, Inc. Press Release - 1/22/2007

FireFly Infinity™ Light System Introduced as First Product by New SheerBrite Division

FireFly Infinity LED Light

FireFly Infinity LED Light

ROLLING HILLS ESTATES, Ca. - SheerVision, Inc. (OTCBB: SVSO), a leading provider of advanced proprietary surgical loupes and light systems, today announced the introduction of it’s FireFly Infinity LED light, the first completely portable LED illumination system that provides the highest light intensity on the market. FireFly Infinity™ is the first product from SheerVision’s newly formed illumination division, SheerBrite.

Featuring an illumination level of 48,400 Lux (4500 foot candles), the FireFly Infinity nearly doubles the brightness level of traditional LED lights, including the Company’s original FireFly offering. FireFly Infinity combines the cost advantages and mobility of traditional LED lights with the high illumination levels typically associated with fiber optic lighting. All of these features are achieved without the need for fragile fiber optic cables or expensive bulb replacements. The FireFly Infinity headlight weighs less than one ounce and boasts a light life of 50,000 hours.

“Providing a cost efficient, best-in-class alternative to fiber optic lighting was essential to SheerVision establishing a competitive advantage in the marketplace. We reacted quickly to what we saw as a significant market opportunity and developed an offering that provides both a superior illumination level and ease of portability at a competitive price,” said Suzanne Lewsadder, SheerVision CEO. “We are thrilled about the potential for SheerBrite to develop innovative technologies that will expand the market possibilities of SheerVision’s products. We have exciting plans for this division and are confident in the expertise and experience of the SheerBrite team.”

The Company’s SheerBrite division was formed to design advanced proprietary and OEM lighting solutions for use in healthcare, commercial, scientific, and recreational applications. Serving as president of the division is physicist, Chris Bragg, who brings more than 20 years of research and product development experience from various high technology firms. Before joining SheerVision, Bragg headed an optical engineering consultancy firm that performed a wide range of services from optical modeling to product development. Backed by Bragg’s experience in solid-state lighting, SheerBrite is focused on developing the most efficient portable lighting systems in the market.

“With an illumination quality that is comparable, and in some cases superior, to fiber optic lights, the FireFly Infinity is poised to revolutionize the dental and medical markets,” commented Chris Bragg. “Advancements in our lighting technologies will create significant opportunities for penetrating additional markets such as surgical, industrial and biotechnology. I believe the SheerBrite division will bring tremendous value and opportunity to the Company and will serve as a strong growth driver for SheerVision’s business.”

With a release date of January 10 and availability for shipment on February 1, the new FireFly Infinity will fit onto any manufacturers loupes and is also available on a headband or safety frame. For more information or to purchase a FireFly Infinity system, please call 877-678-4274 or visit the Company’s online store at

About SheerVision, Inc.

SheerVision designs and sells proprietary surgical loupes and light systems to the dental and medical markets and has quickly captured a leading position in the dental hygiene market segment. The company's value proposition revolves around its ability to provide top quality loupes and light systems directly to end-users at substantially lower prices than similar products.

SheerVision loupes are recommended by a leading independent non-profit dental education and product testing foundation and were featured in the foundation's 2005 Buyer's Guide and in "Dental Lab Products" 2005 Buyer's Guide as the "Best of the Best" Offering.

Headquartered in Rolling Hills Estates, California, additional information regarding SheerVision is available online at