Coleman Launches Everest 5.5 ChallengeThe Coleman Company, Inc. Press Release
FlashlightNews.org - 1/22/2007
Reception at Outdoor Retailer Winter Market Celebrates Launch of 2007 Coleman
Everest 5.5 Challenge
Coleman Ambassador Mike Haugen
WICHITA, Ks. - Faced with the growing number of children who spend more time indoors with electronic devices than they do exploring the outdoor world, coupled with the depressing rates of childhood obesity due to poor eating and exercise habits, The Coleman Company, Inc., makers of outdoor recreation gear, will sponsor a spring 2007 expedition to Mt. Everest designed to motivate kids to get outside and recreate more.
The 2007 Coleman Everest 5.5 Challenge will be a major focus of the expedition by Denver schoolteacher and veteran mountaineer Mike Haugen, 30, and will be directed toward American schoolchildren facing the problem of “nature deficit.” Haugen, who also represents Coleman Exponent gear as a field tester and ambassador to the outdoor community, will depart Colorado in March for a summit attempt in May.
The expedition will officially kick off at the Outdoor Retailer Winter Market trade show on Jan. 28 in Salt Lake City with a 4-6 p.m. reception in the Coleman booth (no. 34111). A short presentation will be made at 5 p.m.
Once at Everest Base Camp, while Haugen awaits the opportunity to summit, he will prepare a series of educational e-mails, blogs and videos, posting them to a specially developed educational Web site - www.colemaneverest.com. His communications gear, including GPS tracking software and satellite video, will be displayed at Coleman's reception during Winter Market.
Schoolchildren nationwide will log on to track his progress and learn about the mountain environment. A series of physical activities for kids will revolve around the 5.5 theme - corresponding to the exact height of Everest in miles.
As the company's number one outdoor advocate, Haugen will also launch a nationwide tour of Coleman retailers this fall to meet with schoolchildren who followed his climb, and present a motivational slide presentation on the effort.
For more information, visit www.colemaneverest.com.
About The Coleman Company, Inc.
The Coleman Company, Inc. is an international leader in the innovation and marketing of outdoor products, including its legendary lanterns, as well as stoves, tents, sleeping bags, backpacks, coolers, furniture and grills. Its products are sold and used all over the world. Coleman embraces its leadership role as an advocate for the outdoors, contributing to outdoor causes and inspiring people to get outside. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation, and can be found online at www.coleman.com. Consumers can contact Coleman by phone at 800-835-3278 or by e-mail at email@example.com.
Coleman® is a registered trademark, and QuickPump™, Mountaineer™, ComfortSmart™, and Hibernation™ are trademarks of The Coleman Company, Inc.
About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, First Alert®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell®, and Pine Mountain®. Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Campingaz® and Coleman®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. For more information, please visit www.jarden.com.