Xenonics Signs Licensing and Marketing Agreement with NRAXenonics Holdings, Inc. Press Release
FlashlightNews.org - 1/24/2007
Agreement for SuperVision night vision device with the National Rifle Association
Xenonics SuperVision™ Night Vision Device
CARLSBAD, Ca. - XENONICS HOLDINGS, INC. (AMEX:XNN), a leader in high-intensity illumination and low-light viewing technologies, announced today that it has entered into a licensing and marketing agreement with the National Rifle Association of America (NRA) for Xenonics' new SuperVision™ night vision device.
"The NRA is legendary for the trust and support it enjoys among its more than four million loyal members. We are thrilled to use the NRA name and trademark in our SuperVision branding and marketing campaigns," said Cameron Hopkins, president of Xenonics' SuperVision division.
Alan Magerman, Chairman of Xenonics Holdings, added, "This spring we plan to launch a national advertising campaign in NRA member magazines offering a free NRA Life Membership valued at $1,000 with every purchase of a SuperVision device. We are excited by the potential of this program, which is only one example of the many opportunities created by our NRA license to build sales of SuperVision."
Joe Graham, director of NRA publications, said, "We are proud to support products that promote the legal and ethical hunting practices long endorsed by the NRA, and we expect SuperVision to become an indispensable tool for hunters and outdoorsmen for observing game, pre-season scouting and recovery of wounded animals."
SuperVision is a hand-held, lightweight digital viewing system that uses a sophisticated CCD sensor and digital signal processor to transform ambient light that is invisible to the naked eye into a sharp and clear image on a high resolution display. SuperVision exceeds the performance of current military (Gen III) night vision systems while offering the unparalleled benefit of up to 8x zoom magnification
Xenonics develops and produces advanced, lightweight and compact ultra-high intensity illumination and low-light vision products for military, law enforcement, public safety, and commercial and private sector applications. Its NightHunter line of illumination products are used by every branch of the U.S. Armed Forces as well as law enforcement and security agencies. Employing patented technologies, Xenonics provides innovative solutions for customers who must see farther so they can do their jobs better and safer. Xenonics' products deliver a quantum leap in performance over other illumination technologies and represent the next generation in small, high intensity, high efficiency illumination and low-light vision systems.
Visit Xenonics on the web at www.xenonics.com.