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Cree Continues Global Sales Channel Expansion

Cree, Inc. Press Release

FlashlightNews.org - 2/5/2007

Cree to add four new sales professionals to its European and US sales operations


Cree, Inc.

Cree, Inc.

DURHAM, N.C. - Cree, Inc. (Nasdaq: CREE), a leader in power and LED solid-state lighting components, today announced the addition of four experienced sales executives to its regional US and European sales leadership. These new sales professionals, combined with the recent announcements of multinational distribution agreements with Arrow Electronics, DigiKey and WPI, demonstrate continued progress in the expansion of Cree's sale channels for component-level products.

“One of Cree’s most important initiatives is focused on creating a world-class field sales and marketing organization,” notes Bob Pollock, Cree senior vice president of worldwide sales. “We recently signed agreements with three top-tier distributors and are now engaging expert direct sales professionals to help drive Cree’s growth into the developing markets for energy-efficient lighting and silicon carbide-based power devices.” Pollock joined Cree from Philips Lumileds in October to spearhead Cree’s sales expansion efforts.

Sales professionals now working with Cree include: Giuliano Cassataro, most recently with Tecnika Due srl, who will support southern Europe; Derek Tibbitts, who has worked as European channel manager for Agilent Technologies and Hewlett-Packard Semiconductor Products Group, will support northern Europe; Vince Feorenzo, most recently director of distribution and channels at Avago Technologies, will support the eastern United States; and Jerry Kolansky, who was most recently president of sales for flash memory maker M-Systems and had also been vice president of sales at HP and Agilent Technologies Semiconductor Products Group, will support the western United States and Canada.

For additional information on Cree LED, power and wireless products, please call 919-313-5300 or visit www.cree.com.

About Cree, Inc.

Cree is a market-leading innovator and manufacturer of semiconductors and devices that enhance the value of solid-state lighting, power and communications products by significantly increasing their energy performance and efficiency. Key to Cree’s market advantage is its world-class materials expertise in silicon carbide (SiC) and gallium nitride (GaN) for chips and packaged devices that can handle more power in a smaller space while producing less heat than other available technologies, materials and products.

Cree drives its increased performance technology into multiple applications, including exciting alternatives in brighter and more-tunable light for general illumination, backlighting for more-vivid displays, optimized power management for high-current, switch-mode power supplies and variable-speed motors, and more-effective wireless infrastructure for data and voice communications. Cree customers range from innovative lighting-fixture makers to defense-related federal agencies.

Cree’s product families include blue and green LED chips, lighting LEDs, LED backlighting solutions, power-switching devices and radio-frequency/wireless devices. For additional product specifications please refer to www.cree.com.







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