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Brunton and Gerber Retain Backbone Media for Public Relations Efforts

Fiskars Brands Inc. Press Release - 2/15/2007

Combined marketing efforts for Gerber/Brunton promises advertising synergies

Brunton's RL6 Camo Headlamp

Brunton's RL6 Camo Headlamp

RIVERTON, Wy. - Madison, Wisconsin-based Fiskars Brands Inc. announces that Backbone Media, of Carbondale, Colorado, will lead public relations efforts for Gerber Legendary Blades and Brunton. Backbone Media will support Gerber and Brunton’s joint communications team with product placement and brand awareness.

Senior Communications Manager for Brunton, Jason Kintzler, states, “As we combined the marketing efforts of the Brunton and Gerber brands, it made sense to find one public relations firm to leverage the synergy of our product lines. Backbone Media’s wealth of contacts within the broad active lifestyle and hunting markets made it a natural fit. We are also impressed with Backbone’s reporting systems, which maximize the value of coverage and support our sales teams and retailers.”

Backbone Media Partner Nate Simmons comments, “Both Brunton and Gerber are powerful, innovative brands with a strong heritage. They have tremendous appeal to the media and continue to deliver pinnacle products year after year. It’s a joy to represent companies that offer best-in-category designs; we’re looking forward to working together.”

About Brunton

The leading manufacturer of technical gear for outdoor adventure, Brunton is located in a new, state-of-the-art facility at the gateway to the Wind River Mountains in Riverton, Wyoming. Brunton is well known for innovation in the categories of optics, backpacking, family camping, gps, headlamps, portable power, compasses and instruments.

Discover a universe of equipment at

About Gerber Legendary Blades

Founded in Portland, Oregon in 1939, Gerber Legendary Blades is a global leader in the development of high-grade, innovative outdoor gear including knives, tools, lights, accessories, packs and hydration.

Fend for yourself at

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