Xenonics Signs Agreements With Popular Mechanics MagazineXenonics Holdings, Inc. Press Release
FlashlightNews.org - 2/28/2007
Company's night vision system to be featured in popular magazine over a 12 month period
Xenonics' Supervision Night Vision System
CARLSBAD, Ca.- XENONICS HOLDINGS, INC. (AMEX:XNN), a leader in advanced illumination and low light viewing technologies, announced today that it has signed an advertising contract and co-marketing agreement with Popular Mechanics magazine, a title in the Hearst Corporation stable of consumer magazines, for Xenonics' SuperVision™ night vision system.
"Popular Mechanics provides 8.6 million impressions every month of technically savvy, technology-oriented readers who will appreciate the significance of SuperVision," said Cameron Hopkins, president of Xenonics' SuperVision division. "Through our partnership with Popular Mechanics, SuperVision also will participate in other marketing activities with this iconic magazine."
As part of the co-marketing program, Xenonics will exhibit SuperVision in Popular Mechanics' 'Road Show' events, including the NASCAR Coca-Cola 600, NASCAR Pocono 500, NASCAR Milwaukee Mile, AirVenture Oshkosh, Digital Life NYC and Aviation Nation.
"The Popular Mechanics Road Show reaches over 1.65 million consumers, and includes three major NASCAR events. SuperVision will have significant visibility at these events and interaction with a well-qualified audience that only Popular Mechanics can deliver," added Alan Magerman, Chairman of Xenonics Holdings.
"SuperVision's digital night viewing technology is right on target for our readership," said Dennis Driscoll of Popular Mechanics. "Our readers love being the first to know about great new technology like that offered by SuperVision, and our partnership with Xenonics will allow us to make that happen."
The advertising contract for 12 issues of Popular Mechanics beginning in May 2007 is expected to create more than 100 million impressions over the life of the agreement. Additionally, Popular Mechanics will conduct an advertising effectiveness study for SuperVision through Affinity Research to gauge reader ad recall, brand association and action taken.
SuperVision is a hand-held, lightweight digital viewing system that uses a sophisticated CCD sensor and digital signal processor to transform ambient light that is invisible to the naked eye into a sharp and clear image on a high resolution display. SuperVision exceeds the performance of current military (Gen III) night vision systems while offering the unparalleled benefit of up to 8x zoom magnification.
About Popular Mechanics
Popular Mechanics is a magazine that helps readers master the modern world. In addition to providing hands-on coverage of personal technology, cars and home improvement, PM reports in depth on the science and technology behind major issues -- including such stories as disaster planning, hydrogen fuel and other energy alternatives, military expenditures, and digital privacy. Each month, nearly 9 million readers turn for advice and news to the magazine's editors and contributors, including the likes of Jay Leno, astronauts Buzz Aldrin and Tom Jones, and roboticist Daniel H. Wilson.
Popular Mechanics is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), one of the world's largest publishers of monthly magazines with a total of 19 U.S. titles and nearly 200 international editions. Hearst reaches more adults than any other publisher of monthly magazines (73.4 million according to MRI, fall 2006). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.
Xenonics develops and produces advanced, lightweight and compact ultra-high intensity illumination and low-light vision products for military, law enforcement, public safety, and commercial and private sector applications. Xenonics' NightHunter line of illumination products are used by every branch of the U.S. Armed Forces as well as law enforcement and security agencies. Its SuperVision night vision device is designed for commercial and military applications. Employing patented technologies, Xenonics provides innovative solutions for customers who must see farther so they can do their jobs better and safer. Xenonics' products represent the next generation in small, high intensity, high efficiency illumination and low-light vision systems.
Visit Xenonics on the web at www.xenonics.com.