Universal Guardian Reports Brisk Sales of Cobra StunLightUniversal Guardian Holdings, Inc. Press Release
FlashlightNews.org - 4/09/2007
Company expects more than $8 Million in revenue for FY 2007 from Cobra StunLight™ sales
Universal Guardian's Cobra StunLight
NEWPORT BEACH, Ca. - Universal Guardian Holdings, Inc. (OTC BB: UGHO - News), an emerging global leader in non- lethal protection products, integrated transportation and global supply chain security systems, and strategic security services to protect against terrorist, criminal, and security threats to governments and businesses worldwide, updates investors on the progress of its Cobra StunLight™ infomercial and commercial sales.
Michael Skellern, Universal Guardian's CEO said, "We are experiencing significant Cobra StunLight(TM) sales increases as we continue to ramp-up and fine-tune our national infomercial and commercial campaign. We are extremely encouraged about continuing improvements in our performance metrics as they bolster what we've known for some time now - namely that the Cobra StunLight(TM) will continue to be a strong source of increasing revenue and profits for the Company for many years to come. Our average selling price is very strong, hovering north of $310.00 per order. We are generating over 1,000 calls per week that are resulting in an average cost per call of approximately $17.00, and a response rate that has increased 33 percent over the past two weeks. We expect to generate more than $8 million dollars in Cobra StunLight(TM) sales by the end of FY 2007 with these new infomercial and commercial campaigns".
Keith Winsell, Vice President of Consumer Marketing said, "We are very pleased by the initial performance of the Cobra StunLight(TM) DRTV consumer program. Our experience dictates that several key metrics are indicative of a very successful program and are exceeding expectations in several areas. For example, we are experiencing an average sales price that indicates the customers' willingness to either purchase multiple units or add extra Cobra Stream(TM) pepper spray and practice canisters to their orders. Mr. Winsell continued, "Our average cost per call has become very cost-effective and as an added bonus, the consumer program is driving professional response, with several inquiries from law enforcement agencies."
Charlie Dey, Marketing Director, commented, "As with any good direct marketing campaign, we constantly monitor media and performance to optimize our media investment. Recent upgrades to the Cobra StunLight(TM) website have resulted in significant increases in web sales activity. We are also working on the refinement of our conversion process by incorporating a direct mail campaign to capture orders beyond the initial DRTV response. We plan to continue to expand the direct response program as we drive greater sales through increased sales conversion and media efficiencies."
Mr. Winsell added, "The new 60 second, 2 minute, and half hour infomercials represent a significant investment by Universal Guardian and involved one of the best production companies in the business, Big Shot Pictures, which has 3 of the top 10 infomercials on television today, including Bowflex and NutriSystem," stated Keith Winsell, Universal Guardian's VP of Consumer Marketing. "Our Cobra StunLight™ infomercials and commercials showcase the unique self-protection and safety advantages that only the Cobra StunLight™ can deliver".
"This is an exciting company with tremendous potential", stated Mr. Winsell. "We look forward to honing the marketing and communications programs for Universal Guardian and expect them to help position the Company as the recognized global leader in each business sector they address." Mr. Winsell continued.
About the Cobra StunLight™
The patented Cobra StunLight™ is a 3-in-1 personal protection device, used by consumers, international law enforcement agencies, and security professionals around the world. The Cobra StunLight offers escalating use-of- force to debilitate one or more assailants through the use of a high-intensity LED flashlight, a psychologically deterring red laser aiming device, and launches a ballistic stream of pepper spray from safe distances of up to 20'.
To learn more about Universal Guardian's Cobra StunLight™, please call 800 671-3860 or visit: www.cobrastunlight.com.
About Universal Guardian Holdings
Universal Guardian Holdings, Inc. (UGHO) and its subsidiaries provide a comprehensive range of security products, systems, and services designed to mitigate terrorist and security threats worldwide. Universal Guardian's global risks mitigation group includes strategic and tactical security services, integrated global supply chain visibility and security systems for government and industry, as well as non-lethal and tactical products for law enforcement, military, professional security and consumer markets. Universal Guardian companies features a wide variety of applications that provide cost- effective, end-to-end solutions and critical security services for government and multi-national businesses from operations on every continent.
For more information, visit the company's website at: www.universalguardian.com.