Petzl and HERA Release HERAbiner, Raising Funds for Cancer AwarenessPetzl America Press Release
FlashlightNews.org - 5/22/2007
Headlamp and climbing gear maker to sell co-branded carabiner, donate part of profit
Petzl Duo Headlamp
CLEARFIELD, Ut. - Petzl America, a leading manufacturer of quality climbing gear, announces the launch of a partnership with the HERA (Health, Empowerment, Research, and Advocacy) Foundation, in which sales proceeds of a co-branded carabiner will raise funds for HERA’s initiatives in treating ovarian cancer. HERA is a non-profit foundation dedicated to raising awareness for ovarian cancer and empowering women to take control of their health, with the intention of combating the disease. For every HERAbiner sold, Petzl will donate $1 to HERA, raising funds and awareness of the foundation.
The limited edition carabiner is Petzl’s popular Attache Lock model engraved with “HERA Climb4Life” and featuring the foundation’s signature turquoise blue.
HERAbiners are sold with a small information tag briefly explaining several key facts women need to know about ovarian cancer.
Sean Patrick, ovarian cancer survivor, Executive Director, and Founder of HERA, says the HERAbiner is already proving to be a crag-side conversation starter. “The HERAbiner has the potential to touch the lives of a lot of people who may not have been thinking about ovarian cancer,” said Patrick. “From the proceeds of sales helping the foundation, to casual conversations radiating awareness, one piece of climbing gear can make a difference.”
The HERAbiner has a suggested retail price of $13.95 and is already available at climbing shops nationwide.
Petzl America is the U.S. division of Petzl, headquartered in France. For over 50 years, Petzl has been developing innovative tools and techniques used by those entering the vertical world. Today, the Petzl brand is closely associated with adventure, exploration, rescue, and many notable exploits in the worlds of rock climbing and alpinism. Petzl climbing hardware and headlamps can be found in outdoor specialty shops and premium sporting goods retailers around the world. For more information, log on to www.petzl.com.
The HERA (Health, Empowerment, Research, and Advocacy) Foundation is a not-for-profit organization dedicated to raising awareness for ovarian cancer while empowering women to take control of their health. The mission of the HERA Women's Cancer Foundation is to stop the loss of mothers, daughters, sisters, grandmothers, aunts, wives, partners and girlfriends from ovarian cancer by:
- Encouraging women to take control of their health,
- Funding research scientists to find new directions in early detection, treatment, and prevention,
- Helping communities to provide support.
HERA’s Climb4Life events combine climbing clinics and celebration to raise funds and awareness for the foundation. For more information about HERA and upcoming Climb4Life events, visit www.herafoundation.org.