Coleman Honors 2007
Badwater Marathon Finishers
|The Coleman Company, Inc. Press Release||FlashlightNews.org - 7/26/2007|
Coleman Presents New Gold and Red Lantern Awards to First and Final Finishers of 2007 Badwater Ultramarathon
Coleman® Gold Lantern Award, “For Lighting the Way” to the first place
WICHITA, Ks. - This year’s Badwater Ultramarathon (www.badwater.com) in Death Valley, Calif., is extending its tradition of recognizing excellence and determination by participants in this most extreme of foot races. In years past, the winning man and woman received plaques, all participants finishing the 135-mile course in less than 48 hours received the coveted Badwater belt buckle, and all finishers in 60 hours or less received medals and T-shirts.
This year, in addition to these traditional awards, The Coleman Company, Inc., the official cooler sponsor for the race, will present the Coleman® Gold Lantern Award, “For Lighting the Way” to the first place finishers in the men’s and women’s division.
The company also is providing for the first time the red lanterns for the final finishers in the men’s and women’s divisions. These two runners will receive the Coleman Red Lantern Award, “For Never Giving Up.” Traditionally, the final Badwater finishers have been called Red Lantern Award winners, but until now there was no official award to go along with the title.
The awards, Coleman red and gold commemorative lanterns mounted on inscribed bases, will be presented to the winners in Lone Pine, Calif., near the finish line at the Mount Whitney Portal, on July 25.
About The Coleman Company, Inc.
The Coleman Company, Inc. is an international leader in the innovation and marketing of outdoor products, including its legendary lanterns, as well as stoves, tents, sleeping bags, backpacks, coolers, furniture and grills. Its products are sold and used all over the world. Coleman embraces its leadership role as an advocate for the outdoors, contributing to outdoor causes and inspiring people to get outside. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation, and can be found online at www.coleman.com. Consumers can contact Coleman by phone at 800-835-3278 or by e-mail at firstname.lastname@example.org.
Coleman® is a registered trademark of The Coleman Company, Inc.
About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, First Alert®, Forster®, Hoyle®, JavaLog®, Kerr®, Lehigh®, Leslie-Locke®, Loew- Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock- Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp®, Mitchell®, Stren® and Trilene®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. For more information, please visit www.jarden.com.