Xenonics Announces Agreement With
Home Shopping Group
|Xenonics Holdings, Inc. Press Release||FlashlightNews.org - 8/01/2007|
Company announces agreement for national TV direct marketing campaign For SuperVision™ night vision device
Xenonics' SuperVision™ Night Vision Device
CARLSBAD, Ca. - XENONICS HOLDINGS, INC. (AMEX:XNN), a leader in advanced illumination and low-light viewing technologies, announced today that it has entered into an agreement with Home Shopping Group (www.shophsg.com) for a national TV direct marketing campaign for Xenonics' patented SuperVision™ digital low-light viewing system.
Xenonics said that The Home Shopping Group, a leader in innovative direct response television campaigns, will produce a 60-second SuperVision commercial scheduled to air on network television in selected markets beginning this fall, supported by email and a dedicated page on the HSG website. HSG also will be responsible for order fulfillment.
CEO Chuck Hunter said, "Home Shopping Group is a dominant player in direct response television marketing, and we are excited by the potential to drive SuperVision sales through this campaign. We also expect this agreement to help us leverage the work we have already done in building a national distribution network for SuperVision in all 50 states, a network which includes Bass Pro Shops, Cabela's and other leading national sporting goods dealers and is supported by advertising campaigns in Popular Mechanics, National Rifle Association member magazines, Law and Order magazine, and other targeted publications."
Xenonics develops and produces advanced, lightweight and compact ultra-high intensity illumination and low-light vision products for military, law enforcement, public safety, and commercial and private sector applications. Xenonics' NightHunter line of illumination products are used by every branch of the U.S. Armed Forces as well as law enforcement and security agencies. Its SuperVision night vision device is designed for commercial and military applications. Employing patented technologies, Xenonics provides innovative solutions for customers who must see farther so they can do their jobs better and safer. Xenonics' products represent the next generation in small, high intensity, high efficiency illumination and low-light vision systems.
Visit Xenonics on the web at www.xenonics.com.