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Varta Introduces
Enhanced Selection of Battery Chargers

VARTA Consumer Batteries GmbH & Co. Press Release - 8/29/2007

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A range to cover all consumer needs

Varta Battery Chargers

Varta Battery Chargers

SULZBACH, Germany - For modern families and sophisticated users - Varta has enhanced its range of battery chargers and will be launching new products in the summer of 2007. The trade and consumers will be fascinated by the optimized design and the new price structure.

The perfect device for every need and every budget – the improved charger range by Varta offers retailers an ideal selection of products, from inexpensive Mini Charger to powerful Travel Charger. Depending on their specific target group, retailers are free to choose only the products they believe will appeal to their customers. “There is no better way for retailers to address their customers“, says Norbert Richter, Area Trade Marketing Manager Varta. “And with the Mini Charger, we are offering a high-quality product at a price of less than ten Euros for the first time ever.“ No doubt about it – thanks to the optimised range, the quality products by the power specialist will also be of interest to target groups with a limited budget. The enhanced Varta portfolio includes two product ranges, “Easy Energy“ and “Power Play“.

Easy Energy – for modern families

The new Mini Charger and the Power Station are the hero products of the “Easy Energy” range. The former – small, compact and easy to use – is ideal for young people who do not want to miss mobile energy at home. The Power Station charges up to eight cells – 4AA respectively 4AAA batteries all at once – and is the perfect solution for families with plenty of electronic devices and thus the need for a reliable power supply everywhere and at all times. The range with the colourful design consists of a total of six different products. Featuring a bright yellow and a strong blue, the products are sure to attract the consumers’ attention. Retailers and customers can be assured of the chargers meeting the high level of quality associated with Varta. Manufactured from the point of view of the consumer, the charging devices are easy to use and comply with all the safety standards one would expect of premium-quality products.

Power Play – for sophisticated users

With the Audio and Travel Charger, Varta is directly addressing specific target groups. The Audio Charger for MP3 player enthusiasts quickly and reliably provides rechargeables with new power. Within only two hours, the batteries are ready to be used again. The Travel Charger is the ideal companion for all those who are always on the move. Compatible with the voltages on all continents and equipped with an adapter for the car, it is specifically geared for frequent travelers. As every item is purposefully customised to meet the respective consumer requirements, the entire range provides additional buying incentives. The clear, silver colour concept is an immediate eyecatcher at the POS. Especially at holiday time, nobody will simply pass by the Power Play products.

About Varta Consumer Batteries

You need flexibilty and independence? Then you live a lifestyle our products support. Whether you have a digital camera, MP3 player or Gameboy ™, VARTA Consumer Batteries, Member of the Spectrum Brands family, delivers precisely the right energy. For almost every need. And with a commitment to new, dynamic and high-performing innovations. Find out about our company, philosophy and innovative strength.

For more information, visit the company's website at:

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