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Duracell Announces
Pre-Charged Rechargeable Batteries

Duracell Press Release FlashlightNews.org - 9/17/2007

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New long shelf-life, 'pre-charged' rechargeable batteries will arrive in stores this fall


Duracell Batteries

Duracell Batteries

BETHEL, Cn. - Duracell today announced the introduction of Pre-Charged Rechargeable batteries -- nickel metal hydride (NiMH) cells that come charged and ready to use straight out of the pack. This new rechargeable technology, which retains power for up to 365 days while not in use, helps raise the bar on convenience and satisfaction as more and more consumers look for advanced battery solutions for power-hungry devices.

Available nationwide this Fall, Duracell Pre-Charged Rechargeable batteries can be recharged hundreds of times in any NiMH battery charger and can deliver hours of music and thousands of digital photos. Designed specifically for use in high-drain gadgets including digital cameras, portable gaming devices and MP3 players, Duracell Pre-Charged Rechargeable batteries eliminate the need to charge cells before using them for the first time. In addition, these new batteries stay charged longer and have to be recharged less often, packing more power for consumers' favorite gadgets.

"In today's constantly connected world, consumers want batteries that are ready when needed and that last longer in power-hungry devices like digital cameras," said Tim Makris, director of marketing, North America, Duracell. "Our new Pre-Charged Rechargeable batteries are reinventing the rechargeable experience by delivering instantly ready, advanced power that will deliver more satisfaction than ever before."

Available at mass, drug, grocery and specialty stores nationwide beginning in September 2007, Duracell Pre-Charged Rechargeables will have a suggested retail price of $12.99 for a four-pack.

Combining the latest features and functionality with premium safety technology, Duracell offers a complete portfolio of rechargeable solutions designed to accommodate the lifestyle of every digital device user. The Duracell Power Gauge Charger features a LED indicator that displays the charge status for each battery, enabling consumers to easily tell when each charge will be complete. It also has a USB port for quick, convenient charging of compatible, USB(1)-enabled devices. The Duracell Mini Charger offers strong power performance and great value in a small, sleek design that plugs directly into the wall, making it easy to take anywhere. The Duracell 15-minute Charger, which charges both AA and AAA NiMH batteries, provides maximum power performance in a minimal amount of time.

About Duracell

Part of the Procter & Gamble Company , Duracell is the world's leading manufacturer of high-performance alkaline batteries. Duracell also sells various other types of batteries including lithium and zinc air batteries, as well as rechargeable Nickel-Metal Hydride (NiMH) batteries and chargers. The company also markets general purpose flashlights. Visit www.duracell.com for more information about Duracell batteries.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

(1) Devices must be designed to USB-spec for optimum performance.





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