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Light & Motion Launches
Small-Parts Storefront

Light & Motion Press Release - 9/17/2007

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New Light & Motion on-line store makes shopping for replacement parts a breeze

Solo Logic Headlight from Light & Motion

Solo Logic Headlight from Light & Motion

MONTEREY, Ca. - Light & Motion, a leader in bicycle lighting solutions, announces the introduction of their new web-based storefront, designed to service retail customers seeking replacement parts for their existing light systems.

Light & Motion’s Marketing Coordinator, Jason Lombard, oversaw the implementation of the new site and sees it as a huge benefit for consumers and dealers alike. “This is a huge step forward for us,” says Lombard. “It’s yet another way that we are trying to make small replacement parts more accessible to our end customers.”

Light & Motion’s award winning bicycle lighting systems will continue to be available exclusively through the IBD channel, as well as select online retailers. “We’re committed to our dealers,” adds Light & Motion Sales Manager, Eric Squires. “Sometimes all a customer needs is a replacement Break-Away Disk after a crash—it’s a $2 part. Our priority is to make sure that selling Light & Motion light systems is one of the most cost-effective uses of the dealer’s time.” Squires went on to add, “We’re taking steps to get the customer back on the road, continuing to route profitable sales of complete systems through our dealers, and helping to facilitate some of the customer service needs related to small-parts. It’s a win for both sides.”

The Light & Motion ecommerce site went live on July 18th, 2007, and can be accessed at

About Light & Motion

In 1989 Light & Motion founders Barrett Heywood and Michael Topolovac started experimenting with underwater lighting systems in Monterey, California. These dive enthusiasts were driven to build a vertically integrated manufacturing company where designers would create innovative world-class products for a variety of sport-specific applications. In 1999, they brought their proven experience and pioneering spirit to the world of cycling. As their product line continues to expand, their mission remains the same: To enhance the lives of our customers through our products and personal interactions.

Light & Motion supports their customers and products by creating an organization that exemplifies and embraces the ideals of quality and trust. The company supports measures to reduce waste and emissions by recycling and utilizing alternative transportation. They also encourage consumers to return spent batteries for safe recycling. The company is recognized by the US Congress, California State Assembly, and AMBAG (Association of Monterey Bay Area Governments) for outstanding and invaluable service to the community.

Light & Motion Lighting Systems are available nationwide through its network of independent retailers. More information about the company can be found on their web site at

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